Area Vice President – Demand Generation, Business Development
Calix
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $170,100 - $347,300 per year
Job Level
About the role
- Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across all segments.
- Oversee campaign design and execution, ensuring alignment with growth priorities and sales objectives.
- Implement and optimize lead flow management processes to maximize conversion rates and pipeline velocity.
- Scale account-based marketing (ABM) programs leveraging intent data and predictive analytics.
- Nurture the Business Development Representative (BDR) team to ensure effective qualification of opportunities for sales and customer success leaders.
- Partner cross-functionally with Product Marketing, Sales, and Customer Success to ensure seamless execution of go-to-market initiatives.
- Monitor and report on campaign performance, pipeline contribution, and ROI; continuously refine strategies based on insights.
- Represent Calix in executive-level discussions and industry forums as a thought leader in demand generation and business development.
Requirements
- Bachelor’s degree in a related field and 10+ years of experience in B2B demand generation and business development leadership roles, preferably in technology or SaaS.
- Proven expertise in campaign design and execution, lead flow management, and account-based marketing strategies.
- Strong understanding of the role BDRs play in pipeline development and experience managing BDR teams.
- Hands-on experience with 6sense, Adobe Marketo, and Salesforce; ability to leverage these platforms for advanced targeting, automation, and reporting.
- Exceptional leadership and team-building skills with experience leading cross-functional teams.
- Strong analytical mindset and ability to translate data into actionable insights.
- Excellent communication and interpersonal skills; comfortable influencing at all levels.
Benefits
- More information about the pay range specific to candidate location and other factors will be shared during the recruitment process.
- As a part of the total compensation package, this role may be eligible for a bonus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign designlead flow managementaccount-based marketingpredictive analyticspipeline developmentdata analysisROI measurement
Soft skills
leadershipteam-buildingcommunicationinterpersonal skillsanalytical mindsetinfluencing