Senior Organic Growth Strategist
Simpro Software
Senior Manager, Growth Marketing
California Closets
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead planning, management, and execution of all California Closets Paid Search campaigns, including account setup, strategy development, campaign structure, budget management, bidding strategies, and invoice/billing oversight
- Manage budgets exceeding $10M, including market-specific billing details and reporting to internal finance teams
- Direct and manage digital agency to define, execute, and measure marketing campaigns across paid media channels including SEM, YouTube video and display, programmatic, and retargeting
- Guide agency efforts in keyword research, competitive analysis, and audience targeting to uncover growth opportunities and mitigate risks
- Leverage SEO insights to inform keyword strategy, landing page relevance, and overall search visibility
- Demonstrate a passion for data and problem-solving, with the ability to extract insights, interpret anomalies, and identify key performance trends
- Review campaign performance by market/DMA and collaborate with local business owners and managing operators to align strategies with specific objectives
- Drive continuous improvement and experimentation to meet and exceed monthly volume and ROAS targets
- Engage regularly with agency and platform account teams to assess performance, adopt optimal solutions, and evolve strategies in response to the dynamic paid search landscape
- Develop and execute a data-driven YouTube advertising strategy aligned with California Closets’ business goals
- Collaborate across Growth, Tech, Operations, Solutions, and Brand teams to ensure alignment of paid search initiatives with company growth initiatives & business objectives
- Conduct attribution analysis to understand how media mix impacts paid search performance, including visitor volume and quality
- Maintain awareness of SEO trends and algorithm updates to ensure paid search strategies complement organic efforts
- Monitor industry trends and competitor activities to identify opportunities for innovation and growth in paid search advertising
- Ensure compliance with corporate privacy and data governance policies for all internal and third-party efforts
Requirements
- 7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads
- Hands-on experience managing and optimizing YouTube video campaigns
- Google and Microsoft Ads certifications
- Advanced proficiency in Google Analytics (GA4)
- Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization
- Proven experience with A/B testing and iterative campaign optimization
- Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies
- Ability to use data and metrics to solve problems, support assumptions, and identify opportunities
- Track record of exceeding performance goals through analysis, problem-solving, and strategic execution
Benefits
- Base salary for this range is $130k - $150k + benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SearchGoogle AdsMicrosoft AdsYouTube advertisingGoogle AnalyticsExcelTableauA/B testingcampaign optimizationkeyword research
Soft skills
data analysisproblem-solvingdetail-orientedprocess managementstrategic executioncollaborationcommunicationleadershipinnovationcontinuous improvement
Certifications
Google Ads certificationMicrosoft Ads certification
