Bureau des Étudiants - Kedge Business School Bordeaux

Performance Marketing

• Strategic management of paid acquisition: translate business objectives into measurable acquisition goals.
• Define channel-specific acquisition strategies based on target audiences.
• Ensure alignment between targeting, messaging and business objectives.
• Monitor and analyze KPIs: CPL, CPA, cost per registration, conversion rate, ROAS.
• Identify optimization levers and recommend budget reallocations.
• Produce regular reporting for the Head of the Digital Marketing department.

Digital Acquisition Manager — Paid Media

Director

• Define and lead the Corporate Solutions strategy
• Translate KEDGE 2030 strategic directions into the Corporate Solutions scope
• Set development priorities for B2B and B2C activities
• Contribute to KEDGE's attractiveness, reputation and overall performance
• Drive commercial development and corporate relations
• Oversee overall commercial performance
• Ensure coherence, quality and innovation of Corporate Solutions
• Oversee overall financial performance

Director, Corporate Solutions – Executive Education

Account Manager

• Lead the growth strategy and go-to-market approach
• Develop an integrated 360° approach
• Drive complex sales and commercial performance
• Implement strategic partnerships and activate the partner ecosystem
• Manage the Corporate Experience as a lever for differentiation and client retention
• Strengthen B2C performance with a business-focused approach
• Lead, engage and develop teams
• Contribute to the transformation of the Enterprise Solutions division

Digital Acquisition Manager — Paid Media

Director, Corporate Solutions – Executive Education

Business Development Manager – Corporate & Partnerships