Bumble Inc.

Senior Director, Marketing Measurement & Growth

Bumble Inc.

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Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £70 - £75 per hour

Job Level

Senior

About the role

  • Act as the senior owner of performance marketing, including:
  • Paid acquisition (UA)
  • CRM / lifecycle
  • ASO
  • SEO
  • Set performance marketing strategy aligned to quarterly and annual plans
  • Own executional outcomes across channels, with clear accountability for:
  • Registrations for acquisition channels (UA, ASO, SEO)
  • Revenue for lifecycle / CRM
  • Ensure all channels are managed against performance vs plan, with clear pacing, risks, and corrective actions
  • Make trade-offs across channels, markets, audiences, and optimisation metrics to balance scale, efficiency, and quality
  • Ensure lifecycle marketing is treated as a core performance channel by:
  • Owning the marketing-led portion of the end-to-end member journey
  • Setting lifecycle revenue targets and priorities
  • Driving effective use of Braze capabilities to improve engagement and revenue
  • Partner closely with Finance on forecasting, pacing, and performance management
  • Ensure performance channels operate as a coordinated system, not independent silos
  • Own the end-to-end marketing measurement and analytics strategy
  • Build a unified, scalable measurement system that:
  • Enables channel-by-channel impact measurement
  • Focuses on incrementality and causal impact on business metrics
  • Supports consistent plan vs actual performance management
  • Oversee development of:
  • Clear metric definitions and dashboards
  • Quality and activation metrics
  • Experimentation and learning frameworks
  • Lead the engagement of MMM as a foundational measurement input, with the ambition that it meaningfully informs investment and optimisation decisions over time
  • Design and run performance marketing operating rhythms, including:
  • Marketing Performance Reviews
  • Quarterly planning and forecasting cycles
  • Establish clear decision forums, ownership, and escalation paths
  • Improve speed, clarity, and accountability in performance decision-making
  • Act as the primary interface between Performance Marketing, Analytics, and Finance
  • Ensure performance issues are surfaced early and addressed decisively
  • Lead and develop current team across performance marketing and analytics
  • Set clear expectations around ownership, accountability, and performance standards
  • Shape team structure and capability needs over time
  • Identify and address capability gaps, particularly in measurement and analytics
  • Build a culture focused on:
  • Clear ownership and accountability
  • Evidence-based decision-making
  • Learning through testing and iteration
  • Provide clarity and stability for teams operating in fast-moving, performance-driven environments

Requirements

  • Exceptional executive communicator who can synthesize complex data and insights into clear, concise narratives—delivering the right level of detail in both executive forums and written materials.
  • Deeply data-driven with strong business judgment, able to dive into the details while consistently surfacing the key insights, implications, and trade-offs that matter most.
  • Relentlessly focused on outcomes and delivery, optimizing continuously against registrations, revenue, and quality goals, and transparently calling out gaps and course-corrections when performance is off-plan.
  • Strategic people leader and coach, capable of elevating strong execution teams by adding rigor, clarity, and a stronger connection between strategy, measurement, and day-to-day decisions.
  • Highly collaborative, cross-functional partner, effective at aligning Product, Monetization, Analytics, and Marketing teams with different incentives and ways of working around shared growth outcomes.
  • Proactive, creative problem-solver, comfortable operating in ambiguity, developing new approaches to measurement and strategy, and testing ideas that haven’t been tried before.
  • Bias for pace and decisiveness, able to move quickly in a fast-changing environment while maintaining discipline, focus, and confidence in decision-making.
  • Comfortable operating flexibly across timezones, with the ability to align to US business hours as needed for key meetings, decision-making and stakeholder engagement, while balancing this with sustainable and flexible ways of working.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid acquisitionCRMASOSEOmarketing measurementanalytics strategyincrementality measurementexperiment designdata analysis
Soft Skills
executive communicationdata-driven decision makingoutcome focusstrategic leadershipcollaborationproblem-solvingdecisivenessflexibilitycoachingaccountability