Senior Manager – GTM, Props
BT Group
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Define and own the propositions strategy for Vertical propositions across Retail, Finance, Local Government & Health, understanding customer needs, market position, competitors, and trends.
- Identify ways to improve, simplify, and amplify existing vertical propositions, and build new propositions that differentiate and help us win in the market.
- Manage the full lifecycle of propositions from ideation to retirement, optimise the portfolio, and steer delivery of the propositions roadmap with cross-functional partners including COO, Digital, and Commercial Strategy.
- Be accountable for successfully launching new propositions and solutions, creating and executing the GTM roadmap with the Business Planning team, and driving sales and customer adoption.
- Lead and mentor the propositions team, whilst driving thought leadership and collaboration across matrixed teams to deliver outcomes for the role.
Requirements
- Proven experience in propositions management, product marketing, commercial strategy, or a closely related commercial role.
- Skilled in creating compelling value propositions that clearly articulate unique benefits and differentiate effectively in the market, addressing specific customer needs and market gaps.
- Strong presentation and communication skills to articulate propositions, engage stakeholders, and deliver persuasive pitches; ability to adapt your style to different audiences.
- Stakeholder management skills with ability to collaborate across functions (e.g. commercial strategy, product, marketing, sales, finance, digital) and influence senior stakeholders.
- Proficiency in conducting market research and analysis to identify customer needs, market trends, and competitive dynamics.
- Solid understanding of the vertical market segments (Retail, Finance, Local Government & Health), how these markets operate, and factors affecting their economics.
Benefits
- 15% on target bonus
- Health Care
- Car Allowance
- BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
- From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
- Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
- 25 days annual leave (not including bank holidays), increasing with service
- 24/7 private virtual GP appointments for UK colleagues
- 2 weeks carer’s leave
- World-class training and development opportunities
- Option to join BT Shares Saving schemes.
- Flexible working BT have moved to a hybrid working model - you can work from home 2 days per week. This means you’ll be at your contractual location 3 days a week.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
propositions managementproduct marketingcommercial strategymarket researchcompetitive analysisvalue propositionsportfolio optimizationgo-to-market (GTM) strategysales strategycustomer adoption
Soft Skills
presentation skillscommunication skillsstakeholder managementcollaborationinfluenceleadershipmentoringthought leadershipadaptabilityengagement