Bryan University

Social Media Manager

• Set up paid Meta ads campaigns including Facebook and Instagram ad placements, boosted posts and Remarketing campaigns.
• Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences.
• Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow.
• Establish and update lead goals for each campaign and brand monthly.
• Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations.
• Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns.
• Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies.
• Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates and recommendations.
• Meet with Bryan U stakeholders, as needed, to provide insight, results, and recommendations.
• Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved.
• Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking.
• Collaborate with our web and salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities.
• Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations.
• Other special projects, duties, and responsibilities as assigned.

Senior Paid Social Media Ads Marketing Specialist

Director

• Monitors, and analyzes admissions processes and performance indicators (e.g. student contacts, interviews, admissions application processing, completion of student retention activities, and student outreach) to ensure the desired goals and outcomes of the admissions team and department are achieved or exceeded while adhering to BU admissions performance standards
• Empathetic and compassionate leader who provides clear expectations, timely and meaningful coaching/training, and collaborates with each team member to develop a plan to meet or exceed key performance indicators.
• Maintains appropriate staffing levels by building a high level of morale, trust, and competency in staff, and minimizes staff turnover.
• Effectively prioritizes and manages time and is masterful in achieving goals by empowering others.
• Delegate effectively and ensures that employees understand expectations and have clear accountability.
• Facilitates and contributes to strong, positive relationships within the team, department and interdepartmentally – and promotes student-focused outcomes within all departments.
• Embraces innovation and change in a fast-paced environment and adjusts to priorities as needed.
• Demonstrates and promotes high ethical standards and adheres to and reinforces all regulatory and compliance standards associated with admissions and higher education while adhering to all policies and standards set by BU, the Department of Education, accreditation, and regulatory bodies.
• Conducts annual performance reviews and addresses disciplinary actions with respect, professionalism, and tact.
• Other duties as assigned.

Senior Paid Social Media Ads Marketing Specialist

Associate Director of Admissions