Senior Paid Social Media Ads Marketing Specialist

Bryan University

Senior Paid Social Media Ads Marketing Specialist overseeing Social Media Ads for university enrollments and lead generation. Responsible for Meta ad campaigns along with performance analysis and reporting.

Posted 7/3/2026full-timeTempe • Arizona • 🇺🇸 United StatesSenior💰 $60,000 per yearWebsite

About the role

Key responsibilities & impact

Set up paid Meta ads campaigns including Facebook and Instagram ad placements, boosted posts and Remarketing campaigns.
Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences.
Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow.
Establish and update lead goals for each campaign and brand monthly.
Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations.
Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns.
Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies.
Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates and recommendations.
Meet with Bryan U stakeholders, as needed, to provide insight, results, and recommendations.
Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved.
Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking.
Collaborate with our web and salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities.
Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations.
Other special projects, duties, and responsibilities as assigned.

Requirements

What you’ll need

2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events.
Certifications, preferably in Meta.
Deep knowledge of various bidding strategies and placements optimized for Lead generation.
Experience with creating and optimizing Meta audiences, including lookalike and Customer List audiences.
Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement.
Passion for education and the ability to thrive in an atmosphere of innovation and change.
Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred.
Proven track record of successfully managing and effectively scaling paid social media marketing campaigns.
Strong communication and organizational skills.
Experience with an educational organization is a plus.
Ability to work on multiple tasks simultaneously in a collaborative environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Bryan University Website LinkedIn All Job Openings 201 - 500 employees Founded 1940 📚 Education 👥 B2C Education
B2C Bryan University is a private, career-focused higher education institution headquartered in Tempe, Arizona, offering online and campus-based certificate, associate, bachelor’s, and master’s programs. It specializes in workforce-oriented fields such as healthcare, exercise and fitness, business administration, digital marketing, legal studies, and graphic/web design, emphasizing accelerated, practical learning, job search assistance, and student support. Founded in 1940, Bryan promotes flexible online delivery, tuition guarantees, and career-readiness programs to help students enter specific job markets. Senior Paid Social Media Ads Marketing Specialist Job not on LinkedIn 🔥 3 hours ago 🏢 Tempe – Onsite 💵 $60k / year ⏰ Full Time 🟠 Senior 💕 Social Media Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set up paid Meta ads campaigns including Facebook and Instagram ad placements, boosted posts and Remarketing campaigns.
Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences.
Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow.
Establish and update lead goals for each campaign and brand monthly.
Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations.
Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns.
Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies.
Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates and recommendations.
Meet with Bryan U stakeholders, as needed, to provide insight, results, and recommendations.
Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved.
Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking.
Collaborate with our web and salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities.
Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations.
Other special projects, duties, and responsibilities as assigned. 🎯 Requirements
2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events.
Certifications, preferably in Meta.
Deep knowledge of various bidding strategies and placements optimized for Lead generation.
Experience with creating and optimizing Meta audiences, including lookalike and Customer List audiences.
Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement.
Passion for education and the ability to thrive in an atmosphere of innovation and change.
Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred.
Proven track record of successfully managing and effectively scaling paid social media marketing campaigns.
Strong communication and organizational skills.
Experience with an educational organization is a plus.
Ability to work on multiple tasks simultaneously in a collaborative environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Meta Ads Campaign SetupBidding StrategiesAd OptimizationTesting StrategiesConversion Events Setup

Soft Skills

Strong CommunicationOrganizational SkillsCollaborative Work Style

Certifications

Meta Certification