Content Manager

• Provide strategic direction and tactical execution of a holistic, global content strategy and editorial plan.
• Work with Marketing leadership team and internal Editorial Board to develop content strategy and editorial plan that aligns with company and marketing objectives.
• Create a connection with our target market through powerful and meaningful content that people want to interact with, provides valuable insights, and encourages action.
• Partner with campaign leads and digital team to strategically integrate content into campaigns and initiatives, to provide deeper storytelling and build brand experiences.
• Act as both thought partner and editor, working with internal teams and writers to brainstorm new content ideas, develop strong storylines, produce compelling drafts and create publishing strategies.
• Manage all internal and external content resources, agencies, and freelancers from briefing through final production.
• Develop strong pool of "go to" writing resources.
• Leverage SEO, performance data, client feedback and market trends to improve content quality and outcomes.
• Collaborate cross-functionally with a diverse mix of teams, balancing the needs of key stakeholders with creative excellence and innovation.
• Create set of Key Performance Indicators to measure success of and engagement with content.

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