Content Strategist
Addepar
WordPress
Senior Growth Content Strategist
Gen
full-time
Posted on:
Location Type: Hybrid
Location: Tempe • Arizona, California, New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own the editorial and messaging approach for Gen’s acquisition channels to drive clarity, trust, and conversion.
- Write and edit compelling content for landing pages, product launches, special campaigns, and evergreen site experiences.
- Partner with SEO, growth marketing, and analytics teams to design content that ranks, performs, and converts across global audiences.
- Run A/B tests and content experiments; use insights to refine messaging, CTAs, and user journeys.
- Collaborate with project managers, designers, and marketers to deliver content aligned with customer needs and business goals.
- Ensure all acquisition content reflects Gen’s trusted, approachable, and innovative brand voice.
- Monitor digital safety, consumer behavior, and content best practices to improve storytelling effectiveness.
Requirements
- 5+ years of experience in digital content strategy, with a strong focus on acquisition and growth content.
- A portfolio that showcases high-performing work across websites, landing pages, and product launches.
- Exceptional writing and editing skills with ability to adapt tone and style across acquisition funnels and audiences.
- Proven expertise in growth strategies, performance metrics, and testing methodologies.
- Experience designing and running A/B tests and content experiments.
- Familiarity with SEO, growth marketing, and analytics collaborations.
- Strategic mindset paired with hands-on execution; able to manage multiple priorities in fast-paced environments.
- Familiarity with AI-driven content tools and how to integrate them into acquisition workflows.
- Bachelor’s degree in English, Communications, Journalism, or related field (or equivalent experience).
- Eligible for any required U.S. Government authorizations (to conform to U.S. export control regulations).
Benefits
- Medical, dental, and vision insurance
- 401(k) with company contributions
- Employee Stock Purchase Plan
- Unlimited PTO
- Annual education reimbursement
- Reimbursement for fitness-related expenses
- Commuter accounts
- Legal assistance
- Family support
- Employee discounts
- Flexible working options with generous time off and competitive benefits and compensation packages
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital content strategyacquisition contentwritingeditinggrowth strategiesperformance metricsA/B testingcontent experimentsSEOanalytics
Soft skills
strategic mindsethands-on executionadaptabilitycollaborationcommunicationtime managementcreativityproblem-solvingattention to detailcustomer focus