Product Manager

• Define and own the Salesforce CRM and Analytics product strategy aligned with enterprise objectives, focusing on payer-specific use cases (e.g., provider engagement, member support, care management, sales enablement).
• Translate business priorities into a clear Salesforce product roadmap, including data modeling, advanced reporting, dashboarding, and analytics solutions.
• Lead platform governance and standards, ensuring consistency, scalability, and alignment with security, compliance (e.g., HIPAA), and enterprise architecture.
• Oversee development of advanced dashboards, reports, and storytelling features in Salesforce CRM Analytics, leveraging SAQL, lenses, and datasets to support executive and operational decision-making.
• Partner with business and technical stakeholders to gather requirements and prioritize high-impact use cases across Sales, Service, and Operations.
• Lead strategic data integration initiatives, ensuring seamless connectivity between Salesforce, Snowflake, legacy systems, and external data sources.
• Collaborate with Salesforce developers and architects to define scalable solutions using Apex, LWC, SOQL, Async Apex, Visualforce, and automation tools (Flows, Process Builder).
• Champion data governance, access control, and compliance policies on the Salesforce platform, working closely with InfoSec and Data Privacy teams.
• Establish and track key KPIs and adoption metrics, ensuring continuous improvement in platform usability, data quality, and reporting accuracy.
• Serve as a thought leader on CRM analytics and Salesforce innovation, identifying opportunities to leverage emerging features, AI capabilities, and platform enhancements.

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