Own product positioning and messaging for the Bright Machines portfolio, from core software platforms to AI-driven automation and robotics-enabled factory systems.
Define and articulate the Bright Machines story, including the vision for AI- and Robotics-enabled factories, edge manufacturing, and the future of industrial production.
Translate product strategy into Go-to-Market Execution, working closely with Product, Engineering, Sales, and Marketing to ensure alignment from roadmap to launch.
Lead product launches, including messaging frameworks, narratives, sales enablement materials, and external communications.
Enable the sales team with clear value propositions, competitive positioning, customer use cases, and differentiated messaging tailored to target segments.
Partner with PR and content teams (including external agencies) to ensure consistent, compelling external storytelling and thought leadership.
Engage directly with customers and industry leaders to validate messaging, refine positioning, and surface new market insights.
Act as a thought leader, helping shape internal and external conversations around AI, robotics, automation, and the future of manufacturing.

Requirements

Proven experience in Product Marketing leadership (Director, Group PMM, or equivalent), ideally in manufacturing technology, robotics, automation, industrial software, AI infrastructure, or adjacent domains.
Demonstrated ability to translate complex technical products into clear, compelling market narratives.
Strong understanding of hardware + software systems, including industrial automation, robotics, or factory systems.
Experience working cross-functionally with Product, Engineering, Sales, and Executive Leadership.
Track record of owning positioning, messaging, and product launches for complex, technical products.
Customer-centric mindset with strong qualitative and quantitative market insight skills.
Excellent written and verbal communication skills, with executive-level presence.
Bachelor’s degree in engineering, computer science, marketing, or related field; MBA a plus.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingAI-driven automationrobotics-enabled factory systemsGo-to-Market Executionmessaging frameworkssales enablement materialsmarket narrativesindustrial automationhardware + software systemscustomer use cases

Soft Skills

leadershipcross-functional collaborationcustomer-centric mindsetqualitative market insightquantitative market insightwritten communicationverbal communicationexecutive-level presencethought leadershipstorytelling

Certifications

Bachelor’s degree in engineeringBachelor’s degree in computer scienceBachelor’s degree in marketingMBA