BranchLab

Operations

• Build thoughtful audience strategies based on client objectives, vertical insights, and platform capabilities.
• Oversee the setup and distribution of audience segments through multiple data and distribution partners, with strong focus on LiveRamp.
• Be ready to tackle custom requests for reports.
• Provide optimization recommendations that align audience selection with creative, inventory, and channel strategies.
• Work with Data Science to share qualitative feedback on audience performance or model behavior.
• Collaborate closely with Client Services to align on KPIs, provide optimization strategies, and communicate audience-driven impact.

Platform Operations Manager

Product Manager

• Define BranchLab’s product vision, strategy, and roadmap.
• Translate market needs, customer insights, and business goals into actionable product plans and priorities.
• Partner with engineering and data science to deliver technically feasible, scalable, and privacy-safe products.
• Integrate regulatory and compliance requirements - including HIPAA and state privacy laws - into product development and design.
• Work closely with revenue, partnerships, and marketing teams to align product strategy with go-to-market execution.
• Lead product prioritization and resource allocation based on ROI, market impact, and customer value.
• Establish metrics and frameworks for product performance, adoption, and return on investment.
• Build and mentor a high-performing product team that champions collaboration, data-driven decision-making, and innovation.

Head of Product

Manager

• Build thoughtful audience strategies based on client objectives, vertical insights, and platform capabilities.
• Leverage first-party data, context signals, predictive/AI models, and audience taxonomies to construct high-value segments.
• Support Client Services and Sales with audience recommendations and strategic rationale for proposals.
• Monitor live campaign delivery and adjust audiences models to improve KPIs (AQ, QVR, Rx Lift, etc.).
• Provide optimization recommendations that align audience selection with creative, inventory, and channel strategies.
• Identify performance drivers (audience quality, targeting breadth, frequency, supply diversity, etc.) and adjust strategies accordingly.
• Run or support audience-level tests (e.g., audience A/B, creative-to-audience fit tests, incremental value tests).
• Work with Data Science to share qualitative feedback on audience performance or model behavior.
• Partner with Product on new targeting features, audience workflows, or enhancements to audience-building tools.
• Collaborate closely with Client Services to align on KPIs, provide optimization strategies, and communicate audience-driven impact.

Audience Strategy – Optimization Manager

• Serve as the primary analytics lead for top-tier clients, delivering clear, compelling reports with strategic insights and data-driven recommendations.
• Partner with internal and client teams to define and implement strategies that align with campaign objectives and BranchLab’s platform capabilities.
• Synthesize data from internal data, third-party measurement partners (e.g., Crossix, IQVIA etc), and media delivery logs to assess audience performance and identify optimization opportunities.
• Lead the creation and presentation of analytics deliverables, including campaign insights decks, test-and-learn frameworks, quarterly business reviews, and custom client analyses.
• Inform product and methodology enhancements by sharing client feedback and identifying emerging needs in the market.
• Ensure analytics outputs maintain the highest standards of accuracy, clarity, and strategic relevance—reinforcing BranchLab’s value as a trusted data science partner.

Manager, Reporting – Analytics

Customer Success Manager

• Develop and maintain strong, long-lasting relationships with clients. Understand their business needs, goals, and challenges to effectively address them.
• Guide clients through the onboarding process, ensuring a smooth transition onto our solutions. Provide comprehensive training sessions to empower clients to maximize the value of our products.
• Serve as the main point of contact for client inquiries, requests, and escalations. Proactively address any issues or concerns, and work collaboratively with internal teams to find solutions.
• Drive client retention and renewal efforts by demonstrating the value of our products and services. Monitor client usage and engagement, identifying opportunities for upselling or cross-selling.
• Act as a client advocate within BranchLab, representing their needs and priorities. Gather feedback, insights, and testimonials to continually improve our products and services.
• Develop a deep understanding of BranchLab’s products and services. Stay updated on new features, enhancements, and industry trends to effectively advise clients on best practices.
• Generate regular reports and metrics to track client satisfaction, usage trends, and key performance indicators. Use data-driven insights to inform strategic decisions and drive continuous improvement.

Platform Operations Manager

Head of Product

Audience Strategy – Optimization Manager

Manager, Reporting – Analytics

Client Success Manager