Brafton Inc.

Digital Experience Specialist

Brafton Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$56,000 - CA$77,000 per year

Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Analyze website performance metrics to inform strategic recommendations
  • Lead content audits and create Keep-Update-Delete reports
  • Develop intuitive navigation structures and information architecture
  • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
  • Provide UX and CRO-focused feedback on wireframes and visual designs
  • Ensure alignment with client brand messaging and visual identity
  • Co-lead the project delivery process alongside a Project Manager
  • Contribute to user journey mapping and documentation
  • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
  • Propose and implement A/B and multivariate tests to support continuous improvement
  • Conduct qualitative research, including stakeholder interviews and persona development
  • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
  • Support brand messaging strategy and product positioning
  • Collaborate on naming, copy tone, and style guidance deliverables
  • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Requirements

  • Bachelor’s degree preferred
  • Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
  • Excellent communication skills—written, verbal, and visual
  • Proficiency with spreadsheets (e.g., Google Sheets, Excel)
  • Working knowledge of UX, CRO, and content best practices
  • Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
  • Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
  • Fluency in CSS is highly desirable
  • Understanding of the modern digital marketing landscape

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
UXCROinformation architectureA/B testingqualitative researchcontent auditswireframe feedbackCSSdigital strategycontent marketing
Soft skills
communicationcollaborationstrategic thinkinganalytical skillsattention to detailproject deliverystakeholder engagementuser journey mappingvisual design feedbackbrand messaging alignment
Certifications
Bachelor’s degree
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