Brafton Inc.

Email Marketing Manager

• Determining target audiences for intended campaigns
• Providing clients with strategic guidance and recommendations
• Campaign setup, testing and deployment within the client’s email platform
• Email template creation and refinement
• List segmentation and maintenance
• Creation of automations and drip sequences
• Reporting and analysis of deployed campaigns
• Email copywriting

Email Marketing Specialist

• Determining target audiences for intended campaigns
• Providing clients with strategic guidance and recommendations
• Campaign setup, testing and deployment within the client’s email platform
• Email template creation and refinement
• List segmentation and maintenance
• Creation of automations and drip sequences
• Reporting and analysis of deployed campaigns
• Email copywriting
• Leading on projects, including both client work and internal Brafton initiatives
• Working proactively and autonomously to achieve success

Sales Development Rep

• Own outbound prospecting into strategic enterprise accounts across defined target segments.
• Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
• Engage senior stakeholders (Director/VP/Head/CMO) through:
• Phone outreach
• Email campaigns
• LinkedIn engagement and social selling
• Targeted multi-touch sequences
• Conduct high-quality discovery conversations to uncover business drivers including:
• Growth goals and pipeline targets
• SEO and organic visibility challenges
• Content velocity and scale needs
• Internal resourcing constraints
• Performance marketing priorities
• Brand authority and thought leadership initiatives
• Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
• Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
• Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
• Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.

Email Marketing Specialist

Email Marketing Specialist

Enterprise Sales Development Representative