Brafton Inc.

Ecommerce

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement
• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Digital Experience Specialist

Project Manager

• Serving as the client's ultimate internal advocate.
• Creating and maintaining client-facing delivery schedules.
• Tracking tasks and deliverables for accounts on a monthly basis.
• Working with the production teams to ensure tasks and deliverables are created on-time and on-brief.
• Serving as the gatekeeper for all production deliverables: Reviewing work to ensure it's on-brief and providing feedback whenever necessary.
• Attending weekly, bi-weekly or monthly client check-ins.
• Ensuring that content or strategy issues are escalated and resolved quickly and effectively.

Creative Production Project Manager

SEO Marketing

• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize software tools (MarketMuse, SEMRush, Hrefs, etc.) to assess site performance
• Assess the health of clients' websites and itemize errors and opportunities
• Execute against planned scopes relating to site optimization and technical SEO tasks
• Undertake SEO-specific research or optimization for UX/website redesigns, large-scale organic SEO (including keyword research), and backlink-focused projects
• Leverage a strong understanding of Google Analytics
• Serve as a client-facing consultant interfacing with internal stakeholders and producing thoughtful work
• Make complex search concepts and technical items easy to understand and interesting
• Collaborate with cross-functional teams and share SEO learnings internally and with clients

SEO Strategist

Sales Operations Manager

We are seeking a Sales Operations Specialist to support both internal teams and external clients across a range of marketing and sales operations initiatives.
This role is ideal for candidates who already have hands-on experience with HubSpot and/or Salesforce, are comfortable working in a fast paced environment, and are eager to expand their expertise in CRM strategy, lead management, automation, and reporting.
This is a remote, full-time contract opportunity and is open to candidates across the Caribbean.

Digital Experience Specialist

Creative Production Project Manager

SEO Strategist

Sales Operations Specialist, Salesforce, HubSpot