Brafton Inc.

Sales Development Rep

• Own outbound prospecting into strategic enterprise accounts across defined target segments.
• Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
• Engage senior stakeholders (Director/VP/Head/CMO) through:
• Phone outreach
• Email campaigns
• LinkedIn engagement and social selling
• Targeted multi-touch sequences
• Conduct high-quality discovery conversations to uncover business drivers including:
• Growth goals and pipeline targets
• SEO and organic visibility challenges
• Content velocity and scale needs
• Internal resourcing constraints
• Performance marketing priorities
• Brand authority and thought leadership initiatives
• Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
• Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
• Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
• Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.

Enterprise Sales Development Representative

Copywriter

• Research, create and revise high-quality content according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals.
• Adhere to highly specific client checklists for style, structure and organization.
• Follow specific processes for formatting, SEO optimization, sourcing and content submission.
• Virtually attend project, client and team meetings.
• Track weekly writing and editing production work using our in-house project management system.

Freelance Copy Writer – Travel/Cruise SME

SEO Marketing

• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites.
• Help Senior Strategists compile audits and regular performance reports.
• Conduct keyword research, map content opportunities, and perform on-page optimization tasks.
• Leverage an understanding of Google Analytics.
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

Junior SEO Strategist

• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
• Assess the health of our clients' websites
• Itemize errors and opportunities
• Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
• Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
• Leverage a strong understanding of Google Analytics
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

SEO Strategist

Content Marketing Manager

• Focus on account management, content marketing strategy, revenue retention and growth, and project management
• Consult, strategise, and manage the execution and integration of custom content strategies that drive growth
• Build rapport with clients and understand their business
• Maintain strong, multi-faceted content marketing strategies
• Measure success through client retention and account growth
• Collaborate with content creation teams and clients to create strategies that deliver strong ROI

Content Marketing Strategist

Project Manager

• Serving as the client's ultimate internal advocate
• Creating and maintaining client-facing delivery schedules
• Tracking tasks and deliverables for accounts on a monthly basis
• Working with production teams to ensure that all tasks and deliverables are created on-time and on-brief
• Serving as the gatekeeper for all production deliverables
• Attending weekly, bi-weekly or monthly client check-ins
• Ensuring that content or strategy issues are escalated and resolved quickly and effectively

Creative Production Project Manager

• Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
• Attend project, client, and team meetings virtually.
• Conduct keyword research and prepare SEO briefs.
• Translate existing copy from English to French.
• Apply localization to translations.
• Track writing and editing production work on a weekly basis using our in-house project management system.

Freelance SEO Content Writer – French

• Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
• Virtually attend project, client, and team meetings.
• Conduct keyword research and SEO briefs.
• Translate existing copy from English to German.
• Apply localization to translations.
• Track writing and editing production work on a weekly basis using our in-house project management system.

Freelance SEO Content Writer, German

• Serving as the client's ultimate internal advocate.
• Creating and maintaining client-facing delivery schedules.
• Tracking tasks and deliverables for his or her accounts on a monthly basis.
• Working with the production teams to ensure that all tasks and deliverables are created on-time and on-brief.
• Serving as the gatekeeper for all production deliverables: Reviewing work to ensure it's on-brief and providing production with feedback and guidance whenever necessary.
• Attending weekly, bi-weekly or monthly client check-ins.
• Ensuring that content or strategy issues are escalated and resolved quickly and effectively.
• Strong computer skills, including but not limited to proficiency with our proprietary software as well as industry tools.
• Exceptional product knowledge and deep understanding of our production processes.
• The ability to work at a computer during standard working hours.