Brafton Inc.

Performance Marketing

• Manage automated, data-driven ad campaigns across various channels, including search engines.
• Leverage technology and data analysis to achieve maximum ROI in an agency environment.
• Blend traditional paid search expertise with technological skills required for programmatic advertising platforms.

Paid Search Programmatic Specialist

Email Marketing Manager

• The Email Marketing Content Specialist is a valued contributor within the Consulting Department.
• Focused on supporting high-volume campaign execution for Brafton’s clients.
• Plays a key role in helping bring marketing emails to life—from visual layout and copywriting to platform setup and performance optimization.
• The current focus for this role includes supporting a large-scale, image-driven B2C email campaign.
• Will have a strong eye for design and experience creating marketing assets.
• Interest in contributing to all stages of the email production process.

Email Marketing Content Specialist

Content Marketing Manager

• Focus on account management, content marketing strategy, revenue retention and growth, and project management
• Consult, strategise and manage execution of custom content strategies
• Build rapport with clients and understand their business
• Develop strong, multi-faceted content marketing strategies for clients
• Measure success through client retention and organic growth
• Collaborate with content creation teams for project outcomes

Content Marketing Strategist

• Focus on account management, content marketing strategy, revenue retention and growth, and project management.
• Consult, strategise and manage the execution and integration of custom content strategies.
• Build rapport with clients and service a portfolio of 20-25 clients.
• Develop and maintain strong content marketing strategies for clients.
• Measure the success of strategies through ROI reporting and delivery against objectives.
• Collaborate with content creation teams to create effective strategies.

Ecommerce

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement
• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Digital Experience Specialist

Project Manager

• Serving as the client's ultimate internal advocate.
• Creating and maintaining client-facing delivery schedules.
• Tracking tasks and deliverables for accounts on a monthly basis.
• Working with the production teams to ensure tasks and deliverables are created on-time and on-brief.
• Serving as the gatekeeper for all production deliverables: Reviewing work to ensure it's on-brief and providing feedback whenever necessary.
• Attending weekly, bi-weekly or monthly client check-ins.
• Ensuring that content or strategy issues are escalated and resolved quickly and effectively.

Creative Production Project Manager

SEO Marketing

• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize software tools (MarketMuse, SEMRush, Hrefs, etc.) to assess site performance
• Assess the health of clients' websites and itemize errors and opportunities
• Execute against planned scopes relating to site optimization and technical SEO tasks
• Undertake SEO-specific research or optimization for UX/website redesigns, large-scale organic SEO (including keyword research), and backlink-focused projects
• Leverage a strong understanding of Google Analytics
• Serve as a client-facing consultant interfacing with internal stakeholders and producing thoughtful work
• Make complex search concepts and technical items easy to understand and interesting
• Collaborate with cross-functional teams and share SEO learnings internally and with clients

SEO Strategist

Sales Operations Manager

We are seeking a Sales Operations Specialist to support both internal teams and external clients across a range of marketing and sales operations initiatives.
This role is ideal for candidates who already have hands-on experience with HubSpot and/or Salesforce, are comfortable working in a fast paced environment, and are eager to expand their expertise in CRM strategy, lead management, automation, and reporting.
This is a remote, full-time contract opportunity and is open to candidates across the Caribbean.

Paid Search Programmatic Specialist

Email Marketing Content Specialist

Content Marketing Strategist

Content Marketing Strategist

Digital Experience Specialist

Creative Production Project Manager

SEO Strategist

Sales Operations Specialist, Salesforce, HubSpot