Brafton Inc.

Sales Operations Manager

• Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
• Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies).
• Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
• Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
• Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
• Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies.
• Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
• Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
• Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
• Support marketing automation, email campaigns, nurture programs, and campaign operations.
• Research, enrich, and maintain company and contact data to improve CRM accuracy.
• Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting.
• Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance.
• Develop process documentation, training materials, and implementation guides for both internal teams and clients.
• Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements.

Sales and Marketing Operations Specialist