Sales and Marketing Operations Specialist

Brafton Inc.

Sales & Marketing Operations Specialist optimizing CRM platforms and improving operational efficiency for clients. Supporting internal initiatives and client-focused projects remotely from Mexico.

Posted 7/16/2026full-timeRemote • 🇲🇽 MexicoJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM Administration, Marketing Operations, and Sales Operations, with a strong focus on lead management, data analysis, and campaign tracking. Proficient in leveraging analytics and marketing technologies to drive operational efficiency and deliver actionable insights.

Highest-signal resume keywords

CRM AdministrationLead ManagementMarketing AutomationGoogle Analytics 4 (GA4)Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ConfigurationLead TrackingAttribution MeasurementConversion MeasurementData ManagementReporting DashboardsCampaign OperationsAPI ConnectionsData ImportsWorkflow Automation

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailCommunication SkillsProject Management

Tools & Technologies

HubSpotSalesforceMicrosoft DynamicsGoogle Tag Manager (GTM)Google AdsMicrosoft AdsMeta AdsLinkedIn AdsAI ToolsCRM Platforms

Industry Keywords

Sales OperationsRevenue OperationsDigital MarketingMarketing AnalyticsClient Services

About the role

Key responsibilities & impact

Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies).
Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies.
Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
Support marketing automation, email campaigns, nurture programs, and campaign operations.
Research, enrich, and maintain company and contact data to improve CRM accuracy.
Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting.
Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance.
Develop process documentation, training materials, and implementation guides for both internal teams and clients.
Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements.

Requirements

What you’ll need

Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies.
Understanding of CRM configuration, workflows, automation, reporting, and data management.
Experience supporting marketing automation, lead management, or campaign operations.
Familiarity with AI tools (such as ChatGPT, Claude, Copilot, Gemini, or similar) and an interest in applying AI to improve business processes and operational efficiency.
Strong analytical and problem-solving skills with excellent attention to detail.
Excellent written and verbal English communication skills.
Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Brafton Inc. Website LinkedIn All Job Openings 201 - 500 employees Founded 2008 Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:Search Performance Briefs. End-to-end inbound strategies.Landing pages.Blog posts.eBooks.White papers.Infographics.Press releases.Videos & animations.Newsletters, drips & other email content.Web design, development and UX.Much more.Content marketing is our calling. We follow it to ROI for our customers. Sales and Marketing Operations Specialist 🔥 1 minute ago 🇲🇽 Mexico – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 📊 Sales Operations Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies).
Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies.
Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
Support marketing automation, email campaigns, nurture programs, and campaign operations.
Research, enrich, and maintain company and contact data to improve CRM accuracy.
Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting.
Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance.
Develop process documentation, training materials, and implementation guides for both internal teams and clients.
Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements. 🎯 Requirements
Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies.
Understanding of CRM configuration, workflows, automation, reporting, and data management.
Experience supporting marketing automation, lead management, or campaign operations.
Familiarity with AI tools (such as ChatGPT, Claude, Copilot, Gemini, or similar) and an interest in applying AI to improve business processes and operational efficiency.
Strong analytical and problem-solving skills with excellent attention to detail.
Excellent written and verbal English communication skills.
Ability to manage multiple projects and priorities in a fast-paced, client-focused environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Sales Enablement Specialist 🕒 June 10 QAD 1001 - 5000 🏢 Enterprise ☁️ SaaS Website LinkedIn All Job Openings Sales Enablement Specialist bridging marketing, product, and sales at QAD | Redzone. Developing training programs and optimizing sales methodologies for improved productivity. 🇲🇽 Mexico – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Sales Operations View More Sales Operations Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs