BR Mania

Marketing

• Plan and execute trade marketing activities at the point of sale
• Develop communication and visibility materials (POS materials)
• Monitor and analyze performance indicators (sell-in, sell-out, stockouts, market share, etc.)
• Manage promotional calendar and seasonal campaigns
• Support the sales team with strategies and sales enablement materials
• Monitor competitors and identify market opportunities
• Manage suppliers and partners (agencies, materials production, etc.)
• Ensure execution of strategies with franchisees/points of sale
• Prepare reports and results presentations
• Serve as the focal point for manufacturers/industry partners in trade negotiations

Mid-level Trade Marketing Analyst

Financial Planning and Analysis

• Act strategically and operationally, leading the management of accounting, tax, controllership, treasury, financial planning, audits, internal controls and procurement.
• Plan and supervise, together with the Accounting Manager, the closing of results and the preparation of financial statements, ensuring reliable information for decision-making.
• Manage monthly reporting for consolidation at the parent company, aligning financial strategies.
• Coordinate external and internal audits, promoting transparency and compliance.
• Manage the publication of financial statements and the Annual General Meeting (AGM), strengthening corporate governance.
• Ensure compliance with accounting obligations and updates to technical standards.
• Administer and develop, together with the Tax Manager, strategies for efficient management of multiple CNPJs.
• Plan and control tax assessment and payment, optimizing resources and minimizing tax risks.
• Oversee the filing of tax ancillary obligations.
• Implement tax compliance practices, ensuring compliance and the utilization of tax credits.
• Identify tax opportunities in new products/operations and lead tax credit recovery processes.
• Lead, together with the Controllership Manager, financial planning and the budget cycle, aligning strategic goals.
• Manage budget control and investment analysis, supporting expansion and profitability decisions.
• Analyze sales performance with relevant areas and propose actions to maximize results.
• Define and monitor corporate targets and network governance.
• Supervise corporate procurement, seeking efficiency and cost reduction.
• Structure, together with the Treasury Manager, accounts receivable and accounts payable processes, ensuring liquidity and financial health.
• Manage cash flow, financial investments and debt, supporting strategic investment decisions.
• Define and monitor financial KPIs to support the company strategy.
• Manage and monitor financial and operational KPIs, guiding strategic decisions.
• Manage delinquency and pursue legal action to protect the company's interests.
• Control internal processes and propose continuous improvements in rebates, royalties, IT and expansion.
• Lead, together with the Audit Manager, the development of controls and risk mitigation.
• Ensure the team implements improvements in processes and internal controls, aiming for operational excellence.
• Manage the official disclosure of results, reducing deadlines and increasing efficiency.
• Administer and strategically support the Procurement Manager in supplier relations, seeking better terms and partnerships.
• Supervise purchase orders and supplier/material registration in SAP.
• Act as a strategic interface with Legal for contracts.
• Lead SAP module implementations and provide training to requesting areas, promoting integration and efficiency.

Head of Finance

Consultant

• Monitor franchisees' results daily, proposing and implementing continuous improvement actions
• Manage monthly sector performance with individualized action plans for each unit
• Conduct site visits to assess operations, ensure compliance with brand standards, and advise franchisees
• Identify local promotional opportunities and support marketing campaigns and sales strategies
• Train teams in customer service, sales techniques, and store management
• Monitor quality, hygiene, and product presentation standards to ensure operational excellence
• Facilitate communication between the franchisor and franchisees, ensuring strategic alignment
• Work collaboratively with other departments to drive business results

Franchise Consultant

Analyst

• Development of store prospecting projects, layouts, and project detailing;
• Development of store category books (plans + informational materials);
• Monitoring store schedules together with implementation consultants, addressing project needs and revisions;
• Creation of manuals and informational materials for the area;
• Liaison with related departments to remove bottlenecks in project stages;
• Monitoring project indicators (KPIs).

Project Implementation Analyst – Junior

• Coordinate the opening of new stores, ensuring compliance with franchise standards and guidelines
• Manage the implementation schedule, working in a hybrid model (remote and on-site) to guarantee deadlines are met
• Provide consultative support to franchisees throughout the implementation process
• Collaborate with internal departments and external suppliers to ensure efficient progress of processes
• Perform data analysis and prepare management reports for performance monitoring and decision-making support

Mid-level Trade Marketing Analyst

Head of Finance

Franchise Consultant

Project Implementation Analyst – Junior

Implementation Consultant