Own Meta lead generation campaigns (Facebook/Instagram)
Build, optimize, and scale paid acquisition across Meta and Google
Create and iterate on audiences, ad sets, creative, and landing page flows
Improve lead quality and cost per lead
Monitor daily campaign performance and make adjustments without hand-holding
Own SEO strategy and implementation across botrista.com
Improve organic traffic and inbound lead volume
Conduct keyword research, competitor analysis, and content strategy
Optimize site structure, page speed, metadata, and on-page SEO
Identify opportunities for new landing pages targeting restaurant owners and operators
Build and test landing pages optimized for lead capture
Run A/B tests across creative, copy, forms, and targeting
Improve conversion rates at every stage of the funnel
Partner with Sales to ensure lead quality
Work with Product/Brand teams as needed for messaging and creative assets
Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast
Set the weekly/monthly experimentation plan
Establish baselines, targets, and channel priorities
Identify new channels worth testing over time

Requirements

4+ years of hands-on digital marketing experience
Proven success running Meta lead gen campaigns (must)
Experience with SEO strategy and implementation (must)
Comfortable running Google Search campaigns
Strong in analytics: interpreting data, spotting trends, making decisions
Experience creating or optimizing landing pages (Webflow, Wordpress, Unbounce, etc.)
Able to work independently — low ego, high ownership
Bonus: experience targeting SMB, restaurant, or franchise audiences

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead generationpaid acquisitionSEO strategykeyword researchA/B testingconversion rate optimizationanalyticslanding page optimization

Soft Skills

independenceownershipdata interpretationtrend spottingdecision making