Botrista Technology, Inc.

Digital Marketing

• Own Meta lead generation campaigns (Facebook/Instagram)
• Build, optimize, and scale paid acquisition across Meta and Google
• Create and iterate on audiences, ad sets, creative, and landing page flows
• Improve lead quality and cost per lead
• Monitor daily campaign performance and make adjustments without hand-holding
• Own SEO strategy and implementation across botrista.com
• Improve organic traffic and inbound lead volume
• Conduct keyword research, competitor analysis, and content strategy
• Optimize site structure, page speed, metadata, and on-page SEO
• Identify opportunities for new landing pages targeting restaurant owners and operators
• Build and test landing pages optimized for lead capture
• Run A/B tests across creative, copy, forms, and targeting
• Improve conversion rates at every stage of the funnel
• Partner with Sales to ensure lead quality
• Work with Product/Brand teams as needed for messaging and creative assets
• Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast
• Set the weekly/monthly experimentation plan
• Establish baselines, targets, and channel priorities
• Identify new channels worth testing over time

Manager, Digital Marketing – Contract