Botanic Tonics

Sales

• Translate national strategy into actionable plans across assigned markets and territories
• Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers.
• Drive new account acquisition, with a focus on independent and small-chain convenience retailers.
• Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings.
• Monitor performance against targets and implement corrective action plans as needed.
• Lead, coach, and develop Territory Sales Managers focused on new market penetration.
• Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution.
• Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning.
• Oversee successful development of key markets.
• Collaborate with Marketing on activations, sampling, and retail support initiatives.

Director of Sales

Vice President

• Own and evolve the Botanic Tonics brand strategy, positioning, and voice across all consumer and retail touchpoints.
• Translate the company’s mission, product benefits, and consumer insights into compelling, differentiated brand narratives.
• Ensure brand consistency while allowing flexibility for speed, testing, and innovation in a disruptive category.
• Act as the internal brand authority, aligning Marketing, Sales, Innovation, and Operations around a unified vision.
• Lead the development of bold, thumb-stopping content strategies that educate, entertain, and convert.
• Oversee paid advertising across digital and social platforms (Meta, TikTok, YouTube, programmatic, retail media), optimizing for awareness, trial, and efficiency.
• Own social media strategy, ensuring Botanic Tonics stays culturally relevant, authentic, and community-driven.
• Build and scale creator, influencer, and ambassador programs that feel organic to the brand and resonate with core consumers.
• Activate the brand through sampling, pop-ups, events, grassroots programs, and local partnerships.
• Lead brand strategy and go-to-market execution for new product launches.
• Partner closely with Innovation, Sales, and Trade Marketing to ensure launches are optimized for c-store velocity and shopper behavior.
• Develop launch playbooks that balance speed, clarity, and impact in a fast-moving retail environment.
• Build brand strategies specifically designed for the convenience channel, recognizing its unique shopper dynamics, impulse behavior, and limited real estate.
• Collaborate with Sales and Trade Marketing to ensure brand storytelling translates to in-store execution, on-pack messaging, displays, and promotions.
• Support selling efforts by helping retailers understand the brand, consumer, and why Botanic Tonics wins at shelf.
• Build, lead, and mentor a high-performing brand and creative team.
• Manage agency partners across creative, media, experiential, and social.
• Establish clear KPIs and performance metrics tied to awareness, trial, velocity, and brand health.

Vice President of Brand Management

Manager

• Partner with Director Sales to identify key regions with high concentrations of new account opportunities.
• Secure new retail partnerships, with a focus on independent and small-chain convenience stores.
• Open accounts with excellence in merchandising.
• Serve as the frontline brand ambassador in new markets.
• Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support.
• Track and report on sales performance, market feedback, and competitive insights from the field.
• Support marketing activations and sampling events with your market/region

Market Development Manager

• Partner with Director Sales to identify key regions with high concentrations of new account opportunities.
• Secure new retail partnerships, with a focus on independent and small-chain convenience stores.
• Open accounts with excellence in merchandising.
• Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle.
• Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support.
• Track and report on sales performance, market feedback, and competitive insights from the field.
• Support marketing activations and sampling events with your market/region

Director of Sales

Vice President of Brand Management

Market Development Manager

Market Development Manager – Southwest/Desert Region