Botanic Tonics

Brand Manager

• Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity
• Develop clear, actionable creative briefs for promotional and educational initiatives
• Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
• Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints
• Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership
• Serve as a key point of contact for external agency partners (e.g., Neo)
• Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
• Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
• Drive continuous improvement through data-informed testing and iteration
• Own reporting on Marketing KPIs, learnings, and optimization strategies
• Develop and execute email marketing strategy, including:
• Campaign calendars and send cadence
• Audience segmentation and targeting
• Messaging frameworks and content themes
• Partner with Creative to deliver compelling promotional and educational campaigns
• Monitor performance and optimize for engagement, conversion, and retention
• Identify, source, and onboard influencers, ambassadors, and strategic partners
• Support social media and influencer strategy development
• Track partnership deliverables and ensure execution against agreements
• Support community engagement initiatives, including emerging channels like Reddit
• Support paid and organic strategies to reintroduce and educate audiences on Reddit
• Own marketing project timelines, budgets, and deliverables
• Prepare and present business performance reports and insights to stakeholders
• Partner cross-functionally across: Creative, Performance Marketing, PR & Communications, Social & Influencer, Field & Activations
• Ensure seamless execution from strategy → creative → launch → optimization

Senior Brand Manager

Social Media Manager

• Lead development and execution of platform-specific social strategies across Instagram, Facebook, TikTok, Reddit, YouTube, and LinkedIn
• Define the role each platform plays within the marketing funnel (awareness, consideration, conversion, loyalty, advocacy)
• Assist with developing integrated organic and paid social strategies that support DTC revenue, retail sell through, subscription acquisition, and brand storytelling
• Translate campaign and product launch priorities into platform-native content systems optimized for discovery, engagement, and conversion
• Evolve social from a campaign-based execution to an always-on growth engine integrated with CRM, loyalty, and lifecycle marketing initiatives
• Build and operationalize a structured social listening and community intelligence framework across owned and earned platforms (including Reddit and creator ecosystems)
• Analyze community conversations, creator trends, and competitor activity to generate actionable insights that inform messaging, innovation, and campaign strategy
• Partner cross-functionally with Brand, PR, Creative, Paid Media, and Leadership to deliver integrated campaigns
• Establish structured feedback loops between Social, Marketing, Product, CX, and Retail teams to ensure customer voice informs strategic decision making
• Develop engagement frameworks that activate loyalists and advocates around launches, partnerships, and tentpole moments
• Design and implement a scalable creator and ambassador ecosystem aligned to key growth verticals (e.g., sports, lifestyle, functional wellness communities)
• Manage end-to-end influencer partnerships including identification, contracting, briefing, performance tracking, and content rights management
• Build platform-specific creator playbooks that expand reach into emerging communities and support digital and retail objective
• Equip ambassadors and loyalists with tools, messaging, and assets that enable authentic brand participation
• Develop supplemental content as needed (recipes, short-form video, B-roll, trend-responsive content, etc)
• Define KPIs beyond vanity metrics—focusing on engagement quality, share of voice, conversion influence, and community participation
• Partner with Growth and Analytics teams to measure performance through incrementally testing, brand lift analysis, and conversion modeling
• Build structured testing frameworks across creative formats, messaging, and engagement tactics
• Continuously optimize strategy based on performance data, cultural shifts, and evolving business priorities

Social Media Strategist

Sales

• Translate national strategy into actionable plans across assigned markets and territories
• Identify high-opportunity markets and prioritize expansion efforts with Territory Sales Managers.
• Drive new account acquisition, with a focus on independent and small-chain convenience retailers.
• Establish clear KPIs for distribution gains, velocity, merchandising standards, and new door openings.
• Monitor performance against targets and implement corrective action plans as needed.
• Lead, coach, and develop Territory Sales Managers focused on new market penetration.
• Conduct regular ride-alongs and in-market visits to reinforce selling standards and execution.
• Strengthen performance of existing DSD partners through coaching, performance reviews, and joint business planning.
• Oversee successful development of key markets.
• Collaborate with Marketing on activations, sampling, and retail support initiatives.

Director of Sales

Vice President

• Own and evolve the Botanic Tonics brand strategy, positioning, and voice across all consumer and retail touchpoints.
• Translate the company’s mission, product benefits, and consumer insights into compelling, differentiated brand narratives.
• Ensure brand consistency while allowing flexibility for speed, testing, and innovation in a disruptive category.
• Act as the internal brand authority, aligning Marketing, Sales, Innovation, and Operations around a unified vision.
• Lead the development of bold, thumb-stopping content strategies that educate, entertain, and convert.
• Oversee paid advertising across digital and social platforms (Meta, TikTok, YouTube, programmatic, retail media), optimizing for awareness, trial, and efficiency.
• Own social media strategy, ensuring Botanic Tonics stays culturally relevant, authentic, and community-driven.
• Build and scale creator, influencer, and ambassador programs that feel organic to the brand and resonate with core consumers.
• Activate the brand through sampling, pop-ups, events, grassroots programs, and local partnerships.
• Lead brand strategy and go-to-market execution for new product launches.
• Partner closely with Innovation, Sales, and Trade Marketing to ensure launches are optimized for c-store velocity and shopper behavior.
• Develop launch playbooks that balance speed, clarity, and impact in a fast-moving retail environment.
• Build brand strategies specifically designed for the convenience channel, recognizing its unique shopper dynamics, impulse behavior, and limited real estate.
• Collaborate with Sales and Trade Marketing to ensure brand storytelling translates to in-store execution, on-pack messaging, displays, and promotions.
• Support selling efforts by helping retailers understand the brand, consumer, and why Botanic Tonics wins at shelf.
• Build, lead, and mentor a high-performing brand and creative team.
• Manage agency partners across creative, media, experiential, and social.
• Establish clear KPIs and performance metrics tied to awareness, trial, velocity, and brand health.

Senior Brand Manager

Social Media Strategist

Director of Sales

Vice President of Brand Management