Manage the day-to-day relationship with PGA Tour, LPGA, LRMR, Fulwell Entertainment, Hana Kuma and potential new clients of the Global Partnerships team in need of solutions support.
Support the onboarding and solutions integration of all new clients.
Evolve and lead properties’ go-to-market story development.
Work alongside FSM’s property clients on the development and ideation of customized and creative platforms, arming the sales team with new and innovative revenue opportunities to take to market.
Work with the sales team and FSM’s sales associates to build pitch presentation materials utilized to support all active brand conversations.
Coordinate with the various clients and additional FSM properties to identify available assets and inventory, while helping build unique packaging opportunities.
Work with data, analytics, and insights teams both within FSM and at each property to identify impactful insights to support general go-to-market materials and brand presentations.
Work with the creative and video production teams to bring our stories and presentations “to life” visually and creatively, evoking emotion and excitement.
Assist in the narrative/creation of sizzle video content and story-narrative tied to marquee assets and opportunities as needed.
Lead brainstorming sessions with FSM sales teams, as well as our property clients and various departments to identify new asset/platform opportunities.
Identify and suggest new sales tools to elevate and help FSM operate more efficiently and at the highest level.
Additional responsibilities as needed.
Requirements
Bachelor’s Degree (degree in marketing, business administration, sports management, communications, etc.)
7-10 years of experience with brand strategy, activation, and/or sponsorship sales in a team, league, brand, or agency setting.
Motivated by challenging the status quo and thinking “outside of the box”.
Experience in developing sales presentations and go-to-market strategies for a global brand or property and confidence in working effectively in CRM (Salesforce, etc.).
Excellent written and verbal communication skills, along with strong storytelling capabilities.
Strong project management skills and ability to manage multiple projects and clients at once.
Passion for sports marketing, media, promotions, and sponsorship sales.
Passion for purpose-driven partnerships, including but not limited to sustainability, women’s empowerment, inclusion, STEM, fan engagement, community, etc.
Ability to build strong relationships both internally across the organization, as well as externally with clients and properties.
Ability to travel, work evenings, weekends, and holidays as needed.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategyactivationsponsorship salessales presentationsgo-to-market strategiesCRMdata analyticsproject managementstorytellingvideo production