Senior Product Marketing Manager
Boomi
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • Canada
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Salary
💰 $158,000 - $199,000 per year
Job Level
About the role
- Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded market
- Lead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer to help shape roadmap decisions
- Support Boomi's analyst relations program for data management - leading briefings and inquiries, and driving product and marketing sections of analyst report submissions
- Produce high-quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards
- Partner with sales to build and deliver enablement materials that help teams win in competitive deals
- Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption
- Track and analyze marketing performance, continuously refining strategies based on data and market feedback
- Monitor industry trends to keep Boomi's positioning sharp and relevant
- Represent Boomi as a subject matter expert at customer events, conferences, and webinars
- Contribute to an exceptional product trial experience that converts interest into adoption
Requirements
- 8+ years of product marketing experience
- Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent)
- Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption
- Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiences
- Experience presenting at customer-facing events, webinars, or industry conferences as a subject matter expert
- Strong analytical mindset with the ability to turn market data into actionable strategy
- Collaborative by nature, with experience working cross-functionally across product, sales, and customer success
- Familiarity with agentic AI trends and how they intersect with the data management landscape
- Bachelor's or master's degree in marketing, business, or a related field
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarketing strategycontent productiondata analysisanalyst briefingspipeline developmentadoption strategiescompetitive analysiscase studieswhite papers
Soft Skills
exceptional communicatorcollaborativeanalytical mindsetpersuasive narrative developmentcross-functional teamworkcustomer engagementsubject matter expertisestrategic thinkingadaptabilityleadership
Certifications
Bachelor's degreeMaster's degree