Booksy

Data Analyst

• **Your core responsibilities will include:**
• - **Product Co-Leadership**: Act as a strategic co-leader within your product domain alongside Product and Engineering leadership. You don't just support the roadmap; you proactively dictate data-driven pivots, fostering a culture of rapid experimentation and relentless bias to action.
• - **Problem Finding & Strategic Ownership:** While Senior Analysts excel at solving complex problems, you excel at finding them. You proactively identify white-space opportunities across the business and define ambiguous problem spaces before they are even on leadership's radar, driving them end-to-end to tangible business outcomes.
• - **Advanced Experimentation & Action: **Champion sophisticated, hypothesis-driven experimentation frameworks (e.g., causal inference, complex A/B/n testing). Radically de-risk product development and use experiment results to confidently dictate the team's next actionable steps.
• - **Building the Analytics Machine:** Instead of simply mentoring 1:1, you design and implement the analytical frameworks, tooling architectures, and best practices that scale across the entire Product Analytics organization, lifting the baseline capabilities of the whole Product Analytics community.
• - **Mentorship & Analytics Excellence**: While not a line manager, serve as the foremost technical expert and mentor for the Product Analytics team,, continuously lifting the bar for data integrity, methodology, and business acumen.

Staff Product Data Analyst

Marketing

• Own the customer journey for both sides of the marketplace, developing strategies for (customer and provider) activation, engagement, retention, and reactivation.
• Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform.
• Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV.
• Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives.
• Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages.
• Align lifecycle campaigns with product launches, platform updates, and customer success efforts.
• Lead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages.
• Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions.
• Define and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web.
• Drive engagement with key product features that deliver customer value.

Head of Global Lifecycle Marketing

Account Executive

• Help expand our presence and empower small businesses.
• Skilled at building face-to-face relationships and sharing business solutions.
• Manage a pipeline of potential clients, leveraging cold calls, walk-ins, and social media outreach.
• Attend industry events, conduct demos, and educate clients on the app’s features.

Field Sales Representative, Bilingual Spanish & English

• Own the Hunt: Make outbound cold calls to Vietnamese-speaking leads to generate new business opportunities and sales.
• Be a Social Seller: Actively build an online presence (Instagram, TikTok, etc.) to generate leads and build your Booksy brand within the Vietnamese-speaking market.
• Drive Conversion: Utilize email outreach, social selling, and other channels (in Vietnamese and English) to engage prospects and follow the prescribed contact strategy to ensure each lead is worked effectively.
• Hit Your Goals: Meet and exceed monthly sales targets and KPIs by following the Booksy Sales Methodology.
• Work Smart: Maintain accurate records in our CRM (Salesforce), tracking every interaction and lead progression.

Staff Product Data Analyst

Head of Global Lifecycle Marketing

Field Sales Representative, Bilingual Spanish & English

Outbound Sales Representative – Vietnamese Speaking