Booksy

Head of Global Lifecycle Marketing

Booksy

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Lead

About the role

  • Own the customer journey for both sides of the marketplace, developing strategies for (customer and provider) activation, engagement, retention, and reactivation.
  • Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform.
  • Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV.
  • Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives.
  • Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages.
  • Align lifecycle campaigns with product launches, platform updates, and customer success efforts.
  • Lead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages.
  • Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions.
  • Define and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web.
  • Drive engagement with key product features that deliver customer value.

Requirements

  • 10+ years of experience in lifecycle/CRM marketing within an app and mobile-first marketplace ecosystem.
  • Experience with mobile-first engagement platforms like Iterable and Braze, and experience with Salesforce as a CRM.
  • Proven success in apps + web journey development for B2B and B2C users with expertise in deeplinking (Branch.io or similar) and cross-platform customer journeys.
  • Expertise in segmentation, personalization, and data-driven lifecycle strategies.
  • Strong analytical skills with a track record of reporting incremental improvements in revenue and LTV from lifecycle efforts.
  • Strong cross-functional collaboration skills, with experience working closely with Product, Data, and Engineering senior leadership teams.
  • Experience driving onboarding, retention, and reactivation strategies with measurable impact.
  • Familiarity with attribution models and optimization of the full funnel.
  • Excellent communication, leadership, and project management skills.
  • Must be available to work regular Eastern Standard Time (EST) business hours on an ongoing basis.
Benefits
  • Remote work with $50/month home phone/internet reimbursement.
  • Comprehensive health, dental, and vision coverage with UHC.
  • Company paid STD and LTD, and Basic Life Insurance at 1x salary up to $250,000.
  • FSA/HSA's available - Booksy contributes $1,000/$2,000 for employee/employee plus.
  • Accident/Hospital/Critical Illness voluntary plans available.
  • 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
  • PTO - Exempt employees - unlimited with manager approval.
  • 12 Holidays observed.
  • Parental Leave - 12 weeks of paid leave.
  • EAP (Employee Assistance Program).
  • Voluntary Pet Insurance through Fetch.
  • Financial wellness tools through SoFi and Ladder.
  • Discounts via Perkspot.
  • Booksy benefit $50 per month to use on services in our app.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketingsegmentationpersonalizationdata-driven strategiesonboarding strategiesretention strategiesreactivation strategiescross-platform customer journeysattribution models
Soft Skills
analytical skillscross-functional collaborationcommunication skillsleadership skillsproject management skills