Primary Function/General Purpose of Position In collaboration with Market President, the Physician and Provider Relationship Manager is responsible for incremental improvement of in-network utilization through growth in new patient referrals across the BSMH Product Portfolio.
Serves as strategic counsel to Market President, System Strategy and Marketing, Medical Group, and Population Health related to incremental growth opportunities and barriers.
Acts as strategic growth expert to service line leaders as well as BSMH specialists building a new practice, collaborating to create a high impact growth plan with measurable targets.
Using national, state, and local trends, benchmarks BSMH performance in KPIs most relevant to growth in product portfolio, identifying gaps and recommending matters most initiatives to market leadership.
Conducts face to face visits with physicians, providers, and influencers to inform them of new services and/or changes in care delivery to optimize care coordination of in-network offerings for empaneled patients.
Identifies barriers and facilitates resolution improving care delivery, often resulting in substantial process change and/or new service offerings.
Identifies physicians and providers at risk of leaving network and partners with market leadership to create and operationalize a retention plan.
Convenes market stakeholders to discuss and address competitive threats, performance improvement opportunities, and product differentiators to enable incremental growth.
Aggregates and interprets multiple sources of data to inform creation and execution of strategic call plan, demonstrating measurable growth impact to product portfolio.
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Requirements
Bachelor’s degree in business, marketing, education, or communications (required)
Master’s degree in business, healthcare administration (preferred)
2 years experience in sales, customer service, education, or marketing (required)
Formal Sales Training (preferred)
Clinical Training (preferred)
Periods of high stress and fluctuating workloads may occur
Long-distance or air travel as needed- not to exceed 10% travel
May be exposed to adverse weather conditions; cold, hot, dust, wind, etc
May have periods of constant interruptions
Required to car travel to off-site locations, occasionally in adverse weather conditions
Prolonged periods of working alone
Convene market leaders and facilitate growth discussion
Convent market physicians and providers, facilitating referral discussion
Using qualitative and quantitative analytics, complete assessment of product performance
Synthesize and summarize business intelligence to market and system leadership
Analyze data to create growth (call) plan to achieve KPI target for products in portfolio
Execute call plan by conducting and recording physician, provider, and influencer visits
Work collaboratively with department leaders to resolve issues and remove barriers
Obtain detailed knowledge of clinical and operational characteristics of products in portfolio
Understand and optimize use of Salesforce for documentation and report trending
Assess performance of peers through quarterly ride-a-longs