Bolton

Product Manager

• Coordinare il ciclo di vita dei prodotti principali a livello locale, guidando visione, strategia ed esecuzione
• Sviluppare i brand definendo ritmo e direzione della strategia di comunicazione e innovazione; costruire piani di sviluppo delle marche a 5 anni
• Proporre e definire la strategia dei prodotti in linea con gli obiettivi aziendali
• Guidare lo sviluppo completo dei nuovi prodotti (NPD) dal briefing al lancio sul mercato locale
• Costruzione delle campagne di comunicazione multi/canale dalla preparazione del brief alla messa a terra, gestendo relazioni con agenzia, centro media e team interni
• Condurre ricerche di mercato approfondite per identificare esigenze dei clienti, trend e posizionamento competitivo
• Analizzare i parametri di prestazione dei prodotti e affinare le strategie per ottimizzare i risultati
• Gestire lo sviluppo e la crescita professionale dei membri del team (5 persone)
• Riportare direttamente alla Local Marketing Manager e collaborare con team cross-funzionali
• Oversee brands-building and product lifecycle locally, guiding vision, strategy and execution
• Develop 5-year brand development plans and set communication and innovation strategies
• Define product strategy aligned with business objectives and communicate vision clearly
• Drive end-to-end NPD from briefing to local market launch; ensure on-time delivery
• Lead development and execution of integrated multi-channel communication campaigns; manage agency, media center and internal cross-functional teams
• Conduct market research to identify customer needs, trends and competitive positioning
• Monitor product performance metrics and iterate strategies to optimize results
• Manage development and growth of a 5-member team
• Report directly to the Local Marketing Manager and collaborate with cross-functional teams

Group Product Manager

Marketing

• Work closely with the marketing team to develop and implement innovative marketing campaigns
• Increase brand visibility, engage target audiences, and drive product growth and success
• Development of business plans and short- and long-term marketing strategies
• Creation of product development plans and preparation of reports on project status
• Preparation and presentation of budget reviews and forecasts for assigned products
• Analysis of market data to provide insights supporting decision-making
• Provide operational support for planning, execution, monitoring, and evaluation of advertising campaigns, trade and consumer promotions, pricing, quality, and packaging programs
• Report directly to the Group Product Manager in the Local Marketing function

Group Product Manager

Local Marketing Intern – Personal Care