Product Marketing Manager – Lifecycle

Bold

full-time

Posted on: 1/13/2026

Location Type: Remote

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About the role

Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
Improve onboarding and early activation to help members build momentum and consistency.
Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
Support adoption of new product features through clear, timely lifecycle communication.
Run experiments across messaging, timing, and sequencing to improve performance.
Monitor results and continuously refine programs based on data and member behavior.

4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
Comfort working with behavioral data, segmentation logic, and performance metrics.
Experience running experiments and iterating based on results.
Strong project management skills and comfort collaborating cross-functionally.
Detail-oriented, quality-driven, and comfortable owning execution end to end.
Bonus: familiarity with email templates and basic HTML/CSS.

Benefits

Comprehensive health, dental, and vision insurance
12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
Company-sponsored life insurance
Unlimited PTO
401(K) after 6 months of employment
Monthly fitness stipend
One-time stipend for home office setup

Tip: use these terms in your resume and cover letter to boost ATS matches.

lifecycle marketingCRMgrowth marketingmarketing automationexperimentationbehavioral datasegmentation logicperformance metricsHTMLCSS

writing skillsediting skillscommunicationproject managementcollaborationdetail-orientedquality-drivenexecution ownership