BODYBAR Pilates

Manager

• Drive studio growth by leading the BODYBAR sales process, achieving monthly revenue goals, and preserving membership value through consistent engagement and retention efforts.
• Lead with purpose by recruiting, training, and coaching a motivated sales team that thrives on connection, performance, and accountability.
• Foster local community relationships through grassroots marketing, local partnerships, and networking events that amplify our presence and bring new faces through the door.
• Create meaningful member experiences by building authentic relationships, supporting member goals, and encouraging referrals through a personal touch.
• Maintain a polished and welcoming studio environment by upholding BODYBAR standards in cleanliness, organization, and attention to detail.
• Oversee retail operations by coordinating with vendors to ensure products are fully stocked, well-merchandised, and aligned with the BODYBAR aesthetic.
• Stay organized behind the scenes by managing administrative systems, inventory, and studio supplies with efficiency and care.
• Champion the BODYBAR experience by engaging with members before and after class, building a community that reflects everything BODYBAR stands for.

Pilates Studio Manager

Onboarding Specialist

• Serve as the primary point of contact for new franchise owners during the onboarding and presale process
• Build strong, positive, and trusting relationships with new owners through proactive, transparent, and encouraging communication
• Guide franchisees through the BODYBAR onboarding roadmap, including timeline management, key milestones, and system compliance
• Provide consistent coaching, ensuring owners understand expectations and have the tools needed to meet them
• Oversee and manage the project timeline from real estate signing through studio opening
• Collaborate with cross-functional teams (real estate, construction, marketing, operations, etc.) to ensure alignment and on-time delivery
• Identify potential roadblocks, troubleshoot challenges, and provide solutions-oriented support to keep owners on track
• Support the studio opening checklist, ensuring operational, systems, and staffing readiness
• Lead virtual and in-person onboarding trainings focused on BODYBAR systems, studio operations, marketing campaigns, and membership sales strategies
• Provide hands-on coaching to owners and their teams on client acquisition, staff recruitment, and member retention best practices
• Ensure franchisees understand BODYBAR’s values, brand standards, and operational processes to deliver a consistent member experience
• Assist in the development and refinement of onboarding tools, resources, and training documentation
• Partner with the marketing team and franchisees to execute presale marketing strategies and local activation plans
• Provide tactical support and coaching on lead generation, outreach cadence, CRM usage, and membership conversion strategies
• Monitor presale metrics and KPIs to help drive early success and create a strong foundation for studio performance
• Collaborate on creative solutions to increase local engagement and excitement ahead of opening
• Ensure franchisees understand and adhere to brand, operational, and quality standards prior to and during launch
• Identify and address any compliance gaps, working with owners to implement corrective actions proactively
• Monitor progress toward staffing, training, and operational benchmarks in line with system expectations

Franchise Onboarding Manager

Chief Marketing Officer

• Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
• Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
• Serve as the primary integrator across marketing functions (creative, digital, social) to align sequencing, dependencies, and on-time delivery across all marketing channels.
• Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
• Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches.
• Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs.
• Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
• Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
• Develop documentation, SOPs, and playbooks that create repeatable marketing execution processes.
• Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
• Lead recurring campaign reviews and execution retrospectives to identify operational improvements.
• Directly manage members of the marketing team, providing prioritization support and execution accountability.
• Foster a culture of clarity, ownership, and operational excellence within the marketing department.
• Define and maintain integrated timelines, milestones, and deliverable frameworks for agency-supported initiatives.
• Present campaign plans, performance updates, and operational improvements to leadership as needed.

Pilates Studio Manager

Franchise Onboarding Manager

Director of Marketing Operations