BODYBAR Pilates

Chief Marketing Officer

• Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
• Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
• Serve as the primary integrator across marketing functions (creative, digital, social) to align sequencing, dependencies, and on-time delivery across all marketing channels.
• Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
• Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches.
• Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs.
• Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
• Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
• Develop documentation, SOPs, and playbooks that create repeatable marketing execution processes.
• Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
• Lead recurring campaign reviews and execution retrospectives to identify operational improvements.
• Directly manage members of the marketing team, providing prioritization support and execution accountability.
• Foster a culture of clarity, ownership, and operational excellence within the marketing department.
• Define and maintain integrated timelines, milestones, and deliverable frameworks for agency-supported initiatives.
• Present campaign plans, performance updates, and operational improvements to leadership as needed.

Director of Marketing Operations

Manager

• Drive studio growth by leading the BODYBAR sales process, achieving monthly revenue goals, and preserving membership value through consistent engagement and retention efforts.
• Lead with purpose by recruiting, training, and coaching a motivated sales team that thrives on connection, performance, and accountability.
• Foster local community relationships through grassroots marketing, local partnerships, and networking events that amplify our presence and bring new faces through the door.
• Create meaningful member experiences by building authentic relationships, supporting member goals, and encouraging referrals through a personal touch.
• Maintain a polished and welcoming studio environment by upholding BODYBAR standards in cleanliness, organization, and attention to detail.
• Oversee retail operations by coordinating with vendors to ensure products are fully stocked, well-merchandised, and aligned with the BODYBAR aesthetic.
• Stay organized behind the scenes by managing administrative systems, inventory, and studio supplies with efficiency and care.
• Champion the BODYBAR experience by engaging with members before and after class, building a community that reflects everything BODYBAR stands for.

Pilates Studio Manager

Consultant

• Act as a business consultant for franchisees, guiding them in areas such as operational strategy, business planning, and team leadership.
• Foster a culture of trust and collaboration, building strong, productive relationships with franchisees and their teams.
• Serve as the primary point of contact for franchisees, ensuring their feedback and concerns are addressed.
• Understand the franchise system, general policies, and procedures.
• Collaborate with franchise owners to develop and execute business plans, define goals, and achieve timeline objectives using BODYBAR Franchising’s tools and programs.
• Analyze franchisee KPIs, providing insights and actionable recommendations for growth and profitability.
• Schedule and conduct on-site visits and calls with franchise owners to motivate, inspire, and support them through their challenges, and celebrate their wins.
• Conduct in-depth operational audits to ensure compliance with brand standards and provide actionable improvement plans.
• Support franchisees with team training programs focused on customer experience, sales, and operational efficiency.
• Regularly assess franchisee performance against industry benchmarks, identifying opportunities to raise the bar.
• Identify franchisee non-compliance issues and work with owners to make corrections prior to escalation.
• Drive the adoption of new technologies and systems to enhance operational efficiency across the franchise network.
• Partner with internal teams to continuously improve resources and tools available to franchisees.
• Monitor industry trends and recommend innovative practices to keep BODYBAR at the forefront of the boutique fitness market.
• Train franchisees and their staff on BODYBAR's procedures and processes, including studio operations, systems management, marketing, and sales.
• Collaborate with cross-functional teams to develop and deliver innovative and comprehensive training programs for franchisees and their system, ensuring consistent content across the BODYBAR Pilates network.
• Identify & assist with the development of training curriculum for the evolving needs of franchisees and their teams, fostering operational excellence and brand consistency.
• Attend and participate in monthly Meet the Team sessions.
• Provide detailed reports to the leadership team on franchise performance, trends, and opportunities for system-wide improvement.
• Track and analyze the effectiveness of strategies implemented at the franchise level.
• Various administrative functions including support for all business and system operations.
• Perform other duties as assigned.

Franchise Business Consultant

• Assist in daily studio operations and ensure a welcoming atmosphere for clients.
• Manage scheduling and staffing of sales associates and instructors.
• Support marketing efforts by promoting classes and special events to increase membership.
• Maintain cleanliness and organization of the studio and equipment.
• Monitor sales goals, studio promotions, and follow up with prospects as needed.
• Foster a positive team culture through effective communication and leadership.
• Assist in training and onboarding new staff members to ensure high-quality service.
• Participate in regular meetings with the Studio Manager.
• Become part of a studio sales team by maintaining contact with prospective members.

Assistant Manager

• Teach approximately fifteen BODYBAR Pilates classes each week and deliver powerful, consistent, and community oriented class experiences
• Lead with a service focused mindset to create standout member experiences rooted in professionalism, positivity, and connection
• Recruit, onboard, mentor, and support instructors to ensure top tier, consistent class delivery
• Partner with owners and studio manager on growth strategies, sales support, community partnerships, and outreach efforts
• Build and manage the class schedule strategically to meet client demand, support instructors, and maximize engagement
• Track key performance metrics and use KPIs to guide decisions and elevate studio operations
• Oversee equipment readiness by managing maintenance needs, troubleshooting issues, and coordinating repairs or replacements
• Engage with members before, during, and after class to build relationships, support progress, and strengthen community

Director of Marketing Operations

Pilates Studio Manager

Franchise Business Consultant

Assistant Manager

Pilates Fitness Manager