BODYBAR Pilates

Instructor

• Deliver dynamic, form-focused workouts that build strength, connection, and confidence in every class
• Lead form-focused Pilates classes using the BODYBAR method—challenging and supporting all fitness levels
• Guide members with expert cues to keep them safe, aligned, and confident in every movement
• Provide clear, upbeat support to members—answering questions on modifications, studio policies, and promotions
• Own your class schedule —secure subs promptly to ensure an excellent member experience
• Build community by connecting with members before, during, and after class to create a welcoming atmosphere

Pilates Instructor

Marketing

• Create high-quality, engaging Instagram Reels and TikToks, responsible for scripting, filming, editing, and publishing at least 2 reels per week.
• Proactively identify and pitch local influencers to collaborate with our brand.
• Execute physical marketing campaigns by distributing and placing flyers in the area.
• Scout and book vendor pop-ups to host in our studio space and/or for events.
• Design and launch creative Instagram giveaway contests to organically scale our follower base.
• Additional related social media and marketing tasks as needed.

Part-Time Marketing Assistant

Digital Marketing

• Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels.
• Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.
• Partner with the Vice President of Marketing to establish digital performance goals, identify growth opportunities, and provide recommendations regarding media investment allocation across channels.
• Own the systemwide social media strategy, establishing channel objectives, content frameworks, platform best practices, and performance expectations while providing strategic oversight of social media execution across all channels.
• Oversee influencer and creator partnership strategy that expands brand visibility and manage high-level partnerships to drive brand visibility and audience growth.
• Oversee the strategic management of Google Business Profiles, Yext, and local search visibility initiatives to strengthen digital presence across all studio locations.
• Evaluate emerging digital platforms, technologies, and channel opportunities to ensure BODYBAR remains competitive in a rapidly evolving digital landscape.
• Oversee paid media strategy and performance across Google Ads, Meta advertising platforms, and future digital acquisition channels.
• Lead website and digital performance optimization, establishing testing frameworks across landing pages, campaigns, and user journeys to improve conversion, user experience and engagement, and acquisition efficiency.
• Own the strategic direction of national email and SMS marketing initiatives, ensuring alignment with campaign objectives, engagement goals, and overall marketing priorities.
• Oversee digital engagement and loyalty-related marketing initiatives within customer engagement and point of sale platforms , including conversation tracking, customer engagement opportunities, and system integrations.
• Ensure seamless integration and performance across digital marketing platforms, customer data systems, reporting tools, and third-party technologies.
• Establish and oversee digital marketing measurement frameworks that define clear objectives, success metrics, attribution models, and performance expectations across all digital channels.
• Own systemwide digital reporting and performance analytics, synthesizing data from internal platforms, agency partners, website analytics, paid media, CRM systems, and marketing technologies into executive-level insights and recommendations for leadership.
• Monitor and analyze website, search, social, email, SMS, and paid media performance to identify trends, opportunities, and areas for improvement.
• Develop forecasting models, performance projections, and channel recommendations to support strategic planning and business decision-making.
• Lead recurring performance reviews with internal stakeholders, agency partners, and franchisees (as necessary) to drive accountability, optimization, and continuous improvement.
• Foster an energetic and positive culture of accountability, continuous improvement, and data-driven decision-making within assigned marketing functions.
• Oversee the Marketing Manager to align digital distribution strategies with campaign messaging, creative direction, and brand objectives.
• Collaborate with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure digital marketing initiatives support broader organizational goals.
• Serve as the primary internal resource for digital marketing performance insights, strategic recommendations, channel expertise, and performance analysis that inform broader marketing and business decisions.
• Manage relationships with digital marketing agencies and external partners, including onboarding, offboarding, performance evaluation, and ongoing collaboration.
• Present digital marketing strategies, performance updates, and optimization recommendations to leadership as needed.

Director of Digital Marketing

Chief Marketing Officer

• Lead marketing planning and execution across campaigns, promotions, partnerships, retail launches, and franchisee-facing initiatives
• Translate strategic direction into project plans, timelines, deliverables, and ownership across the marketing team
• Serve as the operational lead across creative, digital, social, retail, and external partners to ensure alignment and on-time execution across all channels
• Own and maintain the master marketing calendar, managing priorities, dependencies, and launch readiness
• Oversee cross-channel execution for retail campaigns and product launches in partnership with retail and procurement teams
• Build and manage a scalable marketing intake and prioritization system that balances internal and franchisee needs
• Develop workflows, systems, SOPs, and planning tools that improve execution efficiency and accountability
• Identify and resolve operational bottlenecks across campaign development and cross-functional handoffs
• Establish campaign tracking frameworks, timelines, ownership, and success metrics
• Consolidate reporting and performance insights into executive-level summaries and actionable recommendations
• Lead recurring campaign reviews and execution retrospectives to strengthen future delivery
• Manage and support members of the marketing team through prioritization, coaching, and execution accountability
• Foster a culture of ownership, collaboration, and operational excellence
• Partner closely with Operations, Learning & Development, Franchise Development, Retail, and Procurement teams to align initiatives and execution plans
• Serve as the escalation point for timeline conflicts, resource constraints, and execution challenges
• Support the VP of Marketing by overseeing day-to-day execution and operational coordination
• Manage integrated timelines and deliverables across agency and vendor-supported initiatives
• Establish clear expectations for scope, approvals, deadlines, and launch readiness
• Ensure external deliverables align with campaign objectives and internal execution plans

Director of Marketing Operations

Sales

• Drive studio growth by owning the sales process—generate leads, follow up, and turn interest into memberships.
• Build strong relationships with members through proactive communication and personalized support.
• Hit your daily goals —from bookings to outreach to membership sales, you're all about results.
• Be our brand ambassador —represent BODYBAR at local events and help grow our presence in the community.
• Stay organized and efficient by keeping member bookings and interactions accurately logged.
• Create a welcoming studio vibe by engaging with members before and after class—you help turn workouts into experiences.

Pilates Instructor

Part-Time Marketing Assistant

Director of Digital Marketing

Director of Marketing Operations

Sales Associate