Director of Marketing Operations

BODYBAR Pilates

Director of Marketing Operations leading marketing execution at BODYBAR Pilates. Managing teams and optimizing marketing processes for franchise development and operational excellence.

Posted 6/9/2026full-timeFort Worth • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead marketing planning and execution across campaigns, promotions, partnerships, retail launches, and franchisee-facing initiatives
Translate strategic direction into project plans, timelines, deliverables, and ownership across the marketing team
Serve as the operational lead across creative, digital, social, retail, and external partners to ensure alignment and on-time execution across all channels
Own and maintain the master marketing calendar, managing priorities, dependencies, and launch readiness
Oversee cross-channel execution for retail campaigns and product launches in partnership with retail and procurement teams
Build and manage a scalable marketing intake and prioritization system that balances internal and franchisee needs
Develop workflows, systems, SOPs, and planning tools that improve execution efficiency and accountability
Identify and resolve operational bottlenecks across campaign development and cross-functional handoffs
Establish campaign tracking frameworks, timelines, ownership, and success metrics
Consolidate reporting and performance insights into executive-level summaries and actionable recommendations
Lead recurring campaign reviews and execution retrospectives to strengthen future delivery
Manage and support members of the marketing team through prioritization, coaching, and execution accountability
Foster a culture of ownership, collaboration, and operational excellence
Partner closely with Operations, Learning & Development, Franchise Development, Retail, and Procurement teams to align initiatives and execution plans
Serve as the escalation point for timeline conflicts, resource constraints, and execution challenges
Support the VP of Marketing by overseeing day-to-day execution and operational coordination
Manage integrated timelines and deliverables across agency and vendor-supported initiatives
Establish clear expectations for scope, approvals, deadlines, and launch readiness
Ensure external deliverables align with campaign objectives and internal execution plans

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred
7+ years of experience in marketing operations, project leadership, or cross-functional marketing management within a multi-location or franchise environment
Experience supporting franchise or consumer-facing brands strongly preferred
Proven success building scalable workflows, planning systems, and operational processes that improved team efficiency and execution quality
Strong cross-functional leadership and stakeholder management experience
Understanding of creative, digital, and social marketing functions and operational workflows
Prior people management experience required
Proficiency with project management and collaboration platforms such as Asana, Monday.com, Google Workspace, and reporting tools including Power BI

Benefits

Comp & perks

Annual performance bonus (10% of base salary)
401(k) matching
Competitive salary
Flexible schedule
Health insurance
Paid time off
Parental leave
Training & development
Wellness resources
Dental insurance
Employee discounts
Vision insurance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationsproject leadershipcross-functional marketing managementworkflow developmentplanning systemsoperational processescampaign tracking frameworksperformance reportingexecution accountabilitytimeline management

Soft Skills

leadershipstakeholder managementcollaborationcoachingprioritizationproblem-solvingcommunicationoperational excellenceteam managementstrategic planning