Board Intelligence

Senior Product Marketing Manager

Board Intelligence

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Develop and own positioning, messaging, and value propositions for products within our portfolio
  • Translate complex AI capabilities into clear, client-first narratives that resonate with Company Secretaries, C-suite Executives, and Board Directors
  • Ensure all product messaging ladders up to our platform value proposition and 'board transformation' narrative
  • Create ICP-specific messaging and persona-based positioning across Enterprise and Mid-Market segments
  • Build messaging frameworks that balance technical innovation with business outcomes
  • Develop comprehensive sales toolkits: battlecards, pitch decks, one-pagers, objection handling, etc.
  • Equip commercial teams to sell value and outcomes (not just features) to support premium positioning
  • Partner with Revenue teams to understand deal dynamics and refine messaging based on win/loss & competitive intelligence insights
  • Lead go-to-market strategy for your assigned product portfolio and help improve our launch & feature framework
  • Support cross-functional launch activities across Product, Engineering, Customer Success, Sales, and Marketing
  • Measure and report on launch effectiveness: adoption rates, pipeline contribution, sales team feedback
  • Support the rollout of the platform value proposition led by the Director of Product Marketing
  • Collaborate with Product Managers (2-3 direct relationships) on roadmap prioritisation, beta programs, and customer insights
  • Partner with the Digital Customer Success Director to provide product messaging and segmentation strategy that powers adoption campaigns
  • Work with Customer-facing teams to identify proof points and customer stories that validate product value

Requirements

  • Demonstrable experience in B2B SaaS marketing, including experience in a dedicated product marketing role, with a proven track record of driving measurable revenue impact
  • You can demonstrate expertise in translating complex technology (especially AI/ML capabilities) into impactful client-first, must-have, value propositions
  • You have a strong portfolio of product launches showing strategic thinking and flawless execution
  • You have a strong understanding of competitive intelligence frameworks and how to leverage insights strategically
  • You have a track record developing marketing & sales enablement collateral that measurably improved win rates or sales velocity
  • Deep understanding of B2B SaaS go-to-market motions across Enterprise and Mid-Market segments and have experience working closely with sales teams:
  • You understand their world and earn their trust
  • You understand the sales cycles and requirements to sell to senior executives
  • You have experience in improving sales enablement initiatives
  • Analytical mindset with ability to use data to inform strategy and measure impact and tie back to revenue and performance
  • Proficient with marketing/sales tools: HubSpot, Salesforce, Confluence, JIRA, Pendo (or similar)
  • Experienced using data and analytics tools to measure campaign performance and product adoption (Power BI)
  • Strong cross-functional collaboration skills: you work with, not around, Product, Sales, CS, and Marketing teams
  • Resilient and adaptable; you can pivot quickly based on business priorities without losing momentum
  • Problem solver: you show initiative, you think critically, you try, you sometimes fail, and you always learn.
Benefits
  • Private Pension Scheme
  • BUPA Health and Dental insurance (including access to the My BUPA app)
  • Group life assurance: 4x annual salary
  • 26 holiday days per calendar year in addition to Bank Holidays
  • Cycle to work scheme
  • Employee Assistance Program including Bereavement and Probate Helpline
  • AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse
  • Eyecare and Flu Jab vouchers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingproduct marketingAI capabilitiesML capabilitiescompetitive intelligence frameworkssales enablement collateralgo-to-market strategydata analysiscampaign performance measurementproduct adoption strategies
Soft Skills
strategic thinkingcross-functional collaborationanalytical mindsetproblem solvingresilienceadaptabilitytrust buildinginitiativecritical thinkingcommunication