BMW Group

Intern – BMW M Motorsport Marketing, Partner Management

BMW Group

internship

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Entry Level

About the role

  • You will support both sponsor acquisition and account management in the activation of strategic partnerships.
  • You will contribute to developing innovative acquisition concepts to engage potential partners and sponsors, including preparing concrete proposals and coordinating vehicle liveries and designs.
  • You will assist in the activation and personal servicing of existing sponsors.
  • You will help prepare contracts for new partners and renewals for existing sponsors.
  • You will support market and competitor analyses with a focus on motorsport trends and sponsorship.
  • You will assist in preparing management presentations.
  • You will collaborate across interfaces with Communications, Brand, Strategy, Legal and Procurement teams, as well as with external agencies and service providers.

Requirements

  • Degree in Business Administration or Economics (ideally with a completed Bachelor’s degree), preferably with a focus on sports marketing, sports economics or a comparable field.
  • Knowledge of or initial experience in sports marketing and/or motorsport is an advantage.
  • Proficient with MS Office, particularly PowerPoint and Excel.
  • Class B driver’s license (valid for cars).
  • Self-motivated, with a professional demeanor and strong communication skills.
  • Business-fluent German and English.
Benefits
  • Comprehensive mentoring and onboarding.
  • Personal and professional development.
  • Flexible working hours.
  • Mobile/remote work.
  • Attractive and fair compensation.
  • Student apartments (subject to availability and only at the Munich location).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sports marketingmotorsportmarket analysiscompetitor analysiscontract preparationproposal developmentaccount managementpresentation preparation
Soft Skills
self-motivatedprofessional demeanorstrong communication skills
Certifications
Class B driver's license