Growth Marketing Director – DTC Online Training Courses

BluZinc

full-time

Posted on: 2/5/2026

Location Type: Remote

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💰 $150,000 - $200,000 per year

About the role

Design and execute the full-funnel customer acquisition strategy
Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
Optimise CPL, CAC, and LTV with a commercial growth mindset
Work closely with founders, content, and partnerships teams, including the TED partnership

Proven experience launching and scaling a D2C online course or cohort-based programme
A premium price point experience of $5,000 or higher
A 12-week or MBA-level programme structure
Customers or students in the US, Europe, and the Middle East
Deep hands-on expertise in performance marketing and funnel optimisation
Strong experience with email CRM and lifecycle marketing
A commercial, growth-hacker mindset with strong analytical skills
Comfort operating in startup mode within an established, well-known company
Fluent English communication (programme delivered globally in English)

Benefits

Revenue-based bonus tied to launch performance and cohort revenue
Incentives linked to CAC, LTV, and funnel efficiency
Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
Potential profit-share or long-term incentive plan as the programme scales

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer acquisition strategypaid acquisitionemail CRMfunnel optimisationperformance marketingdirect-response assetslanding pageswebinarsCPLCAC

Soft Skills

analytical skillscommercial growth mindsetleadershipcommunicationcollaboration