Blue Yonder

Global Campaigns Manager

Blue Yonder

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Develop and execute integrated marketing campaigns by collaborating with global marketing, creative resources, business development, sales, and other stakeholders
  • Coordinate go-to-market initiatives and campaigns from start to finish, ensuring that all deliverables are executed on time, within budget, with precision, and on brand.
  • Set targets, track, and prepare marketing activity reports and metrics for program success.
  • Analyze campaign performance metrics and prepare reports on marketing effectiveness.
  • Work closely with internal teams to effectively share messaging and ensure follow-up to optimize marketing program adoption and results.
  • Build knowledge of Blue Yonder’s solutions, target market, client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.
  • Support the wider LSP Field Marketing team for delivery of other projects, such as ABM programs, events and others.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field or at least 3+ years of experience in software marketing, marketing to retailers, or a related field.
  • Prior experience working closely with a sales and/or business development team, preferably within a B2B SaaS company is highly desired
  • General understanding of B2B marketing, the customer buying journey, demand generation, marketing automation, lead conversion and nurturing programs
  • Experience creating campaign briefs and working with a creative team and agencies to translate the vision into a creative concept
  • Experience with marketing tools such as Marketo, Salesforce, 6Sense, Salesloft, etc.
  • Excellent project management skills
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign performance analysismarketing metrics trackinglead generationdemand generationmarketing automationlead conversioncampaign brief creationproject management
Soft Skills
collaborationcommunicationorganizational skillsattention to detail
Certifications
Bachelor's degree in BusinessBachelor's degree in Marketing