Bloom

eCommerce Manager

Bloom

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$90,000 - CA$110,000 per year

About the role

  • Own the end-to-end performance and day-to-day management of the DTC & B2B websites.
  • Lead site merchandising strategy and execution, including homepage, collection pages, PDPs, navigation, and onsite discovery.
  • Manage the product catalog end-to-end: product setup, categorization, tagging, pricing, imagery, descriptions, and ongoing optimization.
  • Own the eCommerce content calendar and briefing process, ensuring the right assets are available and deployed to support launches, promotions, and seasonal updates.
  • Partner closely with Brand and Creative to translate campaigns and storytelling into high-performing onsite experiences.
  • Own all product feeds that support eComm and marketing channels.
  • Responsible for maintenance and optimization of app shopping platforms (ex. Shopapp, Tik Tok Shops, Meta Shops, etc.)
  • Own content and product for future marketplaces such as Amazon.
  • Manage eComm apps and vendors (ex. Reviews, loyalty, referral, etc.)
  • Oversee & manage development sprint boards and developer output.
  • Own conversion rate optimization (CRO) and add-to-cart performance across the site.
  • Plan and execute A/B tests across merchandising, content, UX/UI tools, and promotions.
  • Leverage onsite tools (e.g., Nosto, Rebuy, reviews, referrals, loyalty) to improve discovery, personalization, and customer experience.
  • Identify friction points in the shopping journey and drive continuous improvements to UX and functionality.
  • Own site-level initiatives including product launches, promotions, gift-with-purchase programs, and seasonal campaigns.
  • Ensure flawless execution of launches, including QA, timing, and cross-functional alignment.
  • Coordinate with Operations and Customer Care to ensure promotions and site changes are operationally sound and well-supported.
  • Own onsite analytics and reporting using Shopify, GA4, Hotjar, and other tools.
  • Monitor and report on key KPIs including conversion rate, average order value, units per transaction, product sell-through, and drop off journey.
  • Analyze product and merchandising performance to generate insights and recommendations.
  • Own reporting and insights for on-site initiatives such as loyalty, referral, and reviews.
  • Share regular performance readouts with cross-functional partners to inform marketing, product, and operational decisions.
  • Support onsite SEO initiatives in partnership with cross functional partners.
  • Maintain and optimize site content and structure to support organic growth and domain health.
  • Work directly within Shopify CMS to execute updates, improvements, and enhancements.
  • Coordinate development tickets, QA, and prioritization with internal teams or external partners as needed.

Requirements

  • 4+ years of hands-on eCommerce experience within a Direct-to-Consumer brand (B2B experience is a plus).
  • Proven experience owning and managing a DTC website end-to-end.
  • Strong product catalog management and site merchandising experience.
  • Deep hands-on experience working within CMS (Shopify experience is a plus).
  • Experience with onsite merchandising and personalization tools (e.g., Nosto, Rebuy or similar).
  • Strong analytical skills with experience using GA4 and reporting on eCommerce performance.
  • Experience planning and executing A/B tests and CRO initiatives.
  • Experience supporting development sprint boards and overseeing developer output (including QA processes).
  • Experience supporting onsite SEO initiatives.
  • Experience with Amazon and other marketplaces is considered a plus.
  • Familiarity with loyalty, referral, and reviews platforms.
  • Experience working in a high-growth or early-stage brand environment.
  • *Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!*
Benefits
  • 15 days of vacation
  • Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
  • A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
  • Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
eCommerce managementsite merchandisingproduct catalog managementconversion rate optimizationA/B testingSEOanalyticsreportingcontent managementuser experience (UX)
Soft skills
leadershipcollaborationanalytical thinkingproblem-solvingcommunicationproject managementcreativityadaptabilityattention to detailstrategic thinking