Digital Marketing Manager
Bloom
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • Canada
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Salary
💰 CA$90,000 - CA$110,000 per year
About the role
- Own the day-to-day management and performance of all paid media channels, including Meta, Google & SEM, TikTok, and Affiliate programs.
- Plan, coordinate, and execute paid media campaigns end-to-end, including creative asset briefing, content calendar management, and delivery to agencies.
- Develop A/B testing strategies across campaigns and channels, interpreting results to optimize performance.
- Monitor and manage campaign budgets, including multi-million dollar annual spend, ensuring spend efficiency and ROI.
- Stay ahead of trends, platform updates, and compliance requirements to maintain cutting-edge campaign performance.
- Contribute to the overall digital marketing strategy, supporting full-funnel planning and execution.
- Track and report on key KPIs including ROAS, CAC, MER, new customer acquisition, and site traffic.
- Analyze channel performance and provide actionable insights to improve targeting, creative, and spend efficiency.
- Identify opportunities for new channels or paid media innovations to drive growth.
- Manage relationships with external agencies and vendors to ensure high-quality execution, timely delivery, and alignment with strategic goals.
- Oversee agency performance and provide clear guidance, feedback, and optimization recommendations.
- Implement scalable workflows, RACIs, and quality standards across teams and partners.
- Partner closely with Brand, Creative, eCommerce, Customer Care, and Product teams to align campaigns with brand messaging, site promotions, and product launches.
- Ensure paid media strategy integrates seamlessly with owned and earned channels.
- Support collaboration with Finance to monitor budgets and reconcile performance.
- Maintain digital analytics platforms (e.g., GA4) to monitor user behavior, campaign performance, and ROI.
- Deliver weekly and monthly performance reports and insights for internal stakeholders.
- Support budget building and forecasting for paid media channels.
- Translate data into actionable strategies to continuously optimize campaigns and budgets.
Requirements
- 4+ years of hands-on experience managing paid media channels for DTC brands.
- Deep experience with Meta, Google Ads, and TikTok campaigns.
- Experience managing agencies and/or vendor partners.
- Managed annual paid media budgets of $5M+.
- Strong experience planning, briefing, and managing creative content for paid campaigns.
- Skilled in campaign reporting, performance analysis, and data-driven decision-making.
- Experience optimizing customer acquisition, CAC, and ROAS.
- Shopify or eCommerce platform experience.
- Experience with additional channels (YouTube, Pinterest, Reddit, CTV, influencer, podcast, DOOH).
- Experience working in high-growth, entrepreneurial environments.
- Knowledge of attribution modeling, marketing tech stack, and emerging digital marketing trends.
Benefits
- 15 days of vacation
- Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
- A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media managementA/B testingcampaign reportingperformance analysisdata-driven decision-makingcustomer acquisitionattribution modelingbudget managementcreative content managementdigital marketing strategy
Soft skills
relationship managementcollaborationcommunicationstrategic thinkingoptimizationinsight generationtrend analysisproject managementteam leadershipproblem-solving