Blacksmith Agency

Digital Marketing

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
• Build 90 day, 6 month, and annual growth roadmaps for clients.
• Translate complex marketing recommendations into simple, clear explanations for executives.
• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Lead a blended team of full time and part time specialists across PPC and SEO.
• Provide weekly direction and QA for campaign optimizations and deliverables.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Standardize playbooks, processes, and best practices for the department.
• Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.
• Establish internal marketing dashboards and KPI scorecards.
• Identify capacity limits, hiring needs, and training gaps.
• Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.
• Present monthly and quarterly performance summaries to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists.
• Hold weekly 1:1s with the execution team and run a weekly marketing standup.

Digital Marketing Strategist

Content Writer

• Craft high-quality blog posts, case studies, and articles showcasing our expertise.
• Manage all SEO tasks, from keyword research to on-page optimization and backlink strategies.
• Develop content strategies, track performance, and ensure consistency and alignment with business goals.
• Stay informed about the latest trends in digital marketing, web design, and development to produce timely content.
• Research competitor content to identify gaps and opportunities for differentiation.
• Analyze data to inform future content strategies and make data-driven decisions for optimization.