Blacksmith Agency

SEO Marketing

• Own the end-to-end SEO strategy across all client accounts
• Develop and implement scalable frameworks across:
• - Technical SEO
• - On-page optimization
• - Content strategy
• - Authority building / link acquisition
• Ensure all strategies are aligned to business outcomes (traffic, conversions, revenue)
• Continuously identify opportunities to improve performance and efficiency
• Lead and manage a distributed SEO team, including:
• - SEO Specialists
• - Content Writers
• - Link Building resources
• Set clear KPIs and performance expectations across the team
• Conduct regular performance reviews, coaching, and development
• Identify hiring needs and support team growth as the function scales
• Establish and enforce quality standards across all SEO deliverables
• Review outputs to ensure they are client-ready and strategically sound
• Eliminate low-quality or templated work and elevate overall output quality
• Standardize processes and workflows across accounts
• Participate in key client calls and strategic discussions
• Translate SEO performance into clear business insights
• Partner with Account Managers to support retention and growth
• Act as the senior SEO voice within the organization
• Build and refine SOPs for core SEO activities
• Improve reporting frameworks and performance tracking
• Introduce tools, automation, and best practices to enhance delivery
• Ensure consistent execution across all accounts

Director of SEO

Account Manager

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
• Build 90 day, 6 month, and annual growth roadmaps for clients.
• Translate complex marketing recommendations into simple, clear explanations for executives.
• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Lead a blended team of full time and part time specialists across PPC and SEO.
• Provide weekly direction and QA for campaign optimizations and deliverables.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Standardize playbooks, processes, and best practices for the department.
• Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.
• Establish internal marketing dashboards and KPI scorecards.
• Identify capacity limits, hiring needs, and training gaps.
• Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.
• Present monthly and quarterly performance summaries to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists.
• Hold weekly 1:1s with the execution team and run a weekly marketing standup.

Director of SEO

Account Strategist