Account Strategist

Blacksmith Agency

Account Strategist leading PPC and SEO strategies for clients in marketing. Overseeing performance, team coordination, and reporting for measurable outcomes in a remote role.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
Build 90 day, 6 month, and annual growth roadmaps for clients.
Translate complex marketing recommendations into simple, clear explanations for executives.
Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
Ensure KPI tracking, conversion attribution, and analytics accuracy.
Lead a blended team of full time and part time specialists across PPC and SEO.
Provide weekly direction and QA for campaign optimizations and deliverables.
Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
Standardize playbooks, processes, and best practices for the department.
Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.
Establish internal marketing dashboards and KPI scorecards.
Identify capacity limits, hiring needs, and training gaps.
Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.
Present monthly and quarterly performance summaries to clients.
Oversee reporting accuracy and insights delivered by the PM or specialists.
Hold weekly 1:1s with the execution team and run a weekly marketing standup.

Requirements

What you’ll need

4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.
Strong experience managing both paid and organic channels concurrently.
Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
Ability to create and articulate strategic recommendations to clients and AEs.
Demonstrated ability to oversee execution teams and manage deliverable quality.
Strong analytical skills and the ability to diagnose performance issues quickly.

Benefits

Comp & perks

Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCSEOkeyword researchconversion rate optimizationanalyticsperformance trackingcampaign optimizationstrategic recommendationsmulti-channel strategytechnical SEO

Soft Skills

leadershipcommunicationanalytical skillsteam managementclient relationsproblem-solvingstrategic thinkingcollaborationdirection providingquality assurance