Account Strategist

Blacksmith Agency

Account Strategist responsible for PPC and SEO strategies at Blacksmith Agency. Leading client performance and team oversight across marketing efforts for various sectors.

Posted 7/31/2026full-timeRemote • 🇿🇦 South Africa, 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in PPC and SEO strategy, managing both paid and organic channels, while providing clear communication and strategic recommendations to clients. Proven ability to oversee execution teams, ensure deliverable quality, and analyze performance metrics effectively.

Highest-signal resume keywords

PPC StrategySEO StrategyGoogle AdsGA4Keyword Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC ManagementSEO ManagementConversion Rate OptimizationAnalytics AccuracyCampaign Optimization

Soft Skills

Analytical SkillsCommunication SkillsClient Management

Tools & Technologies

Google AdsMetaMicrosoft AdsGA4GSC

Industry Keywords

Multi Channel StrategyKPI TrackingPerformance SummariesTechnical SEOLink Building

About the role

Key responsibilities & impact

Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
Build 90 day, 6 month, and annual growth roadmaps for clients.
Translate complex marketing recommendations into simple, clear explanations for executives.
Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
Ensure KPI tracking, conversion attribution, and analytics accuracy.
Provide weekly direction and QA for campaign optimizations and deliverables.
Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
Present monthly and quarterly performance summaries to clients.
Oversee reporting accuracy and insights delivered by the PM or specialists

Requirements

What you’ll need

4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.
Strong experience managing both paid and organic channels concurrently.
Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
Ability to create and articulate strategic recommendations to clients and AEs.
Demonstrated ability to oversee execution teams and manage deliverable quality.
Strong analytical skills and the ability to diagnose performance issues quickly.

Benefits

Comp & perks

Personal and professional development opportunities
Flexible working hours
Remote work options