Black & White Zebra

SEO Strategist – Site Launch

Black & White Zebra

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$70,000 - CA$85,000 per year

About the role

  • Researching new site opportunities by reviewing search demand, competitors, and audience needs
  • Communicating research to stakeholders to evaluate and decide which new content sites should be launched and in what order
  • Populate the taxonomy (topics) of each site
  • Build comprehensive backlogs of content (focusing on software-related topics) to hand off to the production team
  • Work with content, design, tech, and SEO teammates to bring new sites live
  • Ensure each site is technically sound, properly branded, and ready to be indexed by search engines
  • Coordinating the production of the first 50 pieces of content for each site ("incubating" it)
  • Track early performance after launch and identify improvements and issues
  • Improve site launch process so future launches become easier and smoother

Requirements

  • Strong experience with SEO research and content planning
  • Ability to analyze search results and competitor sites
  • Experience building content backlogs (keyword mining, backlog grooming, topic mapping)
  • Experience and comfort working with spreadsheets and data (we use AirTable)
  • Comfort working with multiple teams and coordinating projects
  • Strong communication and documentation skills
  • High attention to detail and follow-through
Benefits
  • Discretionary bonus
  • Comprehensive benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEO researchcontent planningkeyword miningbacklog groomingtopic mappingdata analysis
Soft Skills
communicationdocumentationattention to detailproject coordination