Black & White Zebra

SEO Marketing

• Researching new site opportunities by reviewing search demand, competitors, and audience needs
• Communicating research to stakeholders to evaluate and decide which new content sites should be launched and in what order
• Populate the taxonomy (topics) of each site
• Build comprehensive backlogs of content (focusing on software-related topics) to hand off to the production team
• Work with content, design, tech, and SEO teammates to bring new sites live
• Ensure each site is technically sound, properly branded, and ready to be indexed by search engines
• Coordinating the production of the first 50 pieces of content for each site ("incubating" it)
• Track early performance after launch and identify improvements and issues
• Improve site launch process so future launches become easier and smoother

SEO Strategist – Site Launch