Black & White Zebra

Social Media Manager

• Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms.
• Capture and repurpose video, written, audio, and event content
• Create short-form, platform-native content across channels
• Identify and extract key moments from editorial, audio, and events
• Extract and adapt key moments from audio content into short-form formats
• Translate ideas into formats that are engaging, shareable, and repeatable
• Experiment with emerging formats and platform features
• Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.
• Launch campaigns tied to content, events, and thought leadership
• Use organic distribution, paid amplification, and partnerships to extend reach
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
• Identify and leverage platform opportunities to increase visibility
• Optimize performance and build repeat engagement and retention: You will own how social performance improves over time.
• Track performance across content, campaigns, and paid channels
• Analyze engagement, reach, repeat interaction, and retention data
• Optimize formats, timing, targeting, and distribution strategies
• Continuously test and refine content and campaign approaches
• Build repeatable formats and campaigns that drive consistent engagement and return behavior
• Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.
• Develop and execute strategies that convert social audiences into subscribers
• Optimize social-to-subscriber conversion pathways
• Ensure social content consistently drives traffic to owned channels
• Track and improve conversion performance across platforms
• Build repeatable systems that turn engagement into measurable subscriber growth
• Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention.
• Define how success is measured across social content and campaigns
• Track and analyze performance across organic, paid, and partner channels
• Identify what is driving engagement, reach, subscriber growth, and retention
• Make clear adjustments to improve performance over time
• Ensure social activity is tied to measurable audience growth and retention outcomes.

Social Media Growth Lead

Account Manager

• Close high-value enterprise deals - Own the full lifecycle from discovery to signed contract for integrated programs across events, content, data, and demand generation.
• Lead with event-led partnerships - Develop and sell event sponsorships as a core entry point into broader partnerships. Use events to anchor higher-value, multi-channel programs.
• Understand customer needs and shape solutions - Work directly with senior buyers to understand goals, budgets, and constraints. Turn these into clear, commercially viable programs.
• Create new revenue offerings through live deals - Use real opportunities to design and test new offerings, including event sponsorship packages, premium listings, data products, and integrated campaigns.
• Turn custom deals into repeatable products - Identify patterns in what sells. Convert successful programs into structured, scalable offerings.
• Define positioning, pricing, and packaging - Develop clear messaging, pricing models, and offer structures that make products easy to sell and understand.
• Build and manage a high-value pipeline - Identify and prioritize target accounts. Grow partnerships into larger, multi-program engagements.
• Work cross-functionally to deliver programs - Partner with audience, events, ad ops, and product teams to ensure what is sold can be executed at a high standard.
• Ensure quality and outcomes for clients - Maintain accountability for delivery and performance of partnership programs.
• Establish early sales systems and playbooks - Create the foundations for scalable sales, including packaging, processes, and engagement models.
• Feed the product roadmap - Capture learnings from deals. Identify opportunities for standardization and future product development.

Social Media Growth Lead

Director, Strategic Partnerships