Black & White Zebra

Director

• Build, lead, and grow the engine that powers our publications
• Attract new subscribers, deepen reader engagement, and expand cross-channel reach
• Lead content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing
• Report directly to senior leadership and play a central role in audience growth
• Shape systems that run publications, define editorial voice, and build growth engine

Director, Audience

• Build, lead, and grow the engine that powers publications - attracting new subscribers, deepening reader engagement, and expanding cross-channel reach.
• Lead content teams across multiple brands and channels including editorial, video, podcasts and content marketing.
• Shape what gets published, how it gets packaged, where it gets distributed, and how it performs.
• Shape the systems that run publications, define editorial voice, and help brands become indispensable destinations in their niches.

Events

• Define the event strategy, portfolio, calendar, and revenue model
• Lead end-to-end execution of marquee and secondary events
• Hire, build, and lead a high-performing events team
• Ensure events amplify publications and strengthen brand authority
• Drive attendee advocacy, referrals, repeat attendance, and organic buzz

Head of Events

SEO Marketing

• Own comprehensive technical SEO initiatives (crawlability, indexability, structured data, site speed, mobile optimization, internal linking, site architecture)
• Conduct regular audits using Screaming Frog and other platforms; diagnose and resolve issues
• Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, schema markup
• Work closely with engineering/development teams to scope, prioritize, and implement technical SEO projects
• Maintain and evolve keyword research in Ahrefs; partner with editors and Director of Content & SEO to identify opportunities
• Support Digital PR team in prioritizing backlink opportunities
• Monitor SEO performance using GA4, GSC, Ahrefs, internal tools; perform cause/effect analysis
• Develop and run SEO testing initiatives end-to-end
• Leverage AI tools and automation workflows to improve SEO efficiency and scale
• Work cross-functionally with content, design, engineering, and operations; serve as internal subject matter expert on SEO

Senior SEO Manager

Content Manager

• Lead cross-channel content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—meeting audiences where they are and repurposing content for maximum impact. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations.
• Elevate content quality and innovation: Oversee site-wide content quality and clarity, ensuring every piece helps readers future-proof their organizations. Write and contribute first-person content on high-priority and emerging topics, especially where thought leadership and SME insights are essential. Contribute to interviews, podcasts, and digital PR opportunities—representing the brand externally and amplifying our editorial voice across channels. Test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics, spotting shifts before they show up in SEO data.
• Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead.
• Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership.

Director, Audience

Director, Audience

Head of Events

Senior SEO Manager

Senior Content Manager, People Managing People