Head of Revenue

Black & White Zebra

Lead revenue engine at BWZ, transitioning from demand gen to Brand-to-demand products. Drive commercial success through sales and program delivery, optimizing B2B client offerings.

Posted 7/24/2026full-timeRemote • California, Colorado, Florida, Illinois, New Jersey, Texas • 🇺🇸 United StatesLead💰 $180,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading revenue functions with a focus on B2B media and integrated marketing. Proven ability to close high-value deals, design multi-channel campaigns, and align cross-functional teams for effective execution.

Highest-signal resume keywords

VP-Level ExperienceStrategic Deal ClosingIntegrated Marketing SalesCustom Deal PackagingSales Team Coaching

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Channel Campaign DesignDeal StructuringPricing DisciplineProposal FrameworksRevenue Forecasting

Soft Skills

Commercial JudgmentCoaching Instinct

Tools & Technologies

KPI DashboardsSales Playbooks

Industry Keywords

B2B MediaDemand GenerationLead GenerationSponsorshipsContent ProgramsSponsored Events

About the role

Key responsibilities & impact

Personally pitching, negotiating, and closing high-value strategic deals — particularly the new, complex, integrated programs that need a senior operator to land them.
Designing custom multi-channel campaigns for enterprise B2B clients (newsletter, lead gen, content, sponsored events, executive 1:1s, syndication) — and turning the patterns you see into packaged offers, pricing, and proposal templates.
Standing up a Program Delivery function with clear handoffs from sales → delivery, real SLAs, and reliable execution.
Auditing and restructuring the sales org — clarifying segmentation between core demand-gen products and enterprise/event sales, fixing capability gaps, aligning targets and compensation.
Installing the operating cadence: weekly pipeline reviews, monthly forecasting, KPI dashboards, clean deal-stage discipline.
Coaching the sales team on integrated program selling, deal structuring, and pricing discipline.
Partnering with events and content leaders on the partnerships and SaaS-vendor relationships that feed the integrated programs pipeline.

Requirements

What you’ll need

VP-level experience leading a revenue or commercial function — ideally at a B2B media, events, or marketing-services company.
A track record of personally closing strategic, multi-product, six-figure-plus deals (not just managing sellers who close them).
Background in integrated marketing / media campaign sales: newsletters, demand gen, lead gen, sponsorships, content programs, sponsored events.
Experience packaging custom deals into repeatable revenue products — pricing, packaging, proposal frameworks, sales playbooks.
Demonstrated ability to align Sales, Product, Delivery/AdOps, and RevOps as one operating system, with clean handoffs and reliable forecasting.
Strong commercial judgment on pricing, deal structuring, and margin discipline.
A coaching instinct — comfortable raising the bar on enterprise selling capability across an existing team.

Benefits

Comp & perks

comprehensive benefits package