Head of Revenue

Black & White Zebra

Head of Revenue directing BWZ's transition to integrated programs from demand gen products. Leading a commercial team for revenue generation and client engagement in B2B media.

Posted 7/24/2026full-timeVancouver • 🇨🇦 CanadaLead💰 CA$200,000 - CA$245,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading revenue generation strategies, including closing high-value strategic deals and designing integrated marketing campaigns for B2B clients. Proven ability to coach sales teams and align cross-functional operations for effective deal execution and forecasting.

Highest-signal resume keywords

VP-Level ExperienceClosing Strategic DealsIntegrated Marketing Campaign SalesCustom Deal PackagingSales Team Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue GenerationDeal StructuringPricing DisciplineSales PlaybooksKPI DashboardsForecastingMulti-Channel Campaign DesignProposal FrameworksDemand GenerationLead Generation

Soft Skills

Commercial JudgmentCoaching Instinct

Industry Keywords

B2B MediaEventsMarketing ServicesEnterprise SalesSponsorshipsContent Programs

About the role

Key responsibilities & impact

You'll own BWZ's revenue engine end-to-end: validating what enterprise clients will actually pay for, personally shaping and closing the strategic deals that prove it, then converting those wins into repeatable revenue products the rest of the team can sell.
You'll lead a tight commercial group spanning sales, program delivery, events leadership, audience and partnerships, reporting directly into the COO.
Personally pitching, negotiating, and closing high-value strategic deals — particularly the new, complex, integrated programs that need a senior operator to land them.
Designing custom multi-channel campaigns for enterprise B2B clients (newsletter, lead gen, content, sponsored events, executive 1:1s, syndication) — and turning the patterns you see into packaged offers, pricing, and proposal templates.
Auditing and restructuring the sales org — clarifying segmentation between core demand-gen products and enterprise/event sales, fixing capability gaps, aligning targets and compensation.
Installing the operating cadence: weekly pipeline reviews, monthly forecasting, KPI dashboards, clean deal-stage discipline.
Coaching the sales team on integrated program selling, deal structuring, and pricing discipline.
Partnering with events and content leaders on the partnerships and SaaS-vendor relationships that feed the integrated programs pipeline.

Requirements

What you’ll need

VP-level experience leading a revenue or commercial function — ideally at a B2B media, events, or marketing-services company.
A track record of personally closing strategic, multi-product, six-figure-plus deals (not just managing sellers who close them).
Background in integrated marketing / media campaign sales: newsletters, demand gen, lead gen, sponsorships, content programs, sponsored events.
Experience packaging custom deals into repeatable revenue products — pricing, packaging, proposal frameworks, sales playbooks.
Demonstrated ability to align Sales, Product, Delivery/AdOps, and RevOps as one operating system, with clean handoffs and reliable forecasting.
Strong commercial judgment on pricing, deal structuring, and margin discipline.
A coaching instinct — comfortable raising the bar on enterprise selling capability across an existing team.

Benefits

Comp & perks

comprehensive benefits package