Black Rainbow

Head of Marketing – Demand Generation, Field Marketing

Black Rainbow

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

Tech Stack

SQL

About the role

  • Architect and execute integrated campaigns across ABM, digital, and event channels to drive qualified opportunities and measurable pipeline growth.
  • Build and manage the global Field Marketing network, starting with the UK and recruiting a Field Marketing Lead in North America to replicate proven campaign models.
  • Develop and implement a structured events strategy encompassing industry conferences, customer roundtables, and executive briefings to generate high-value engagement.
  • Lead and develop a team of SDRs responsible for inbound lead qualification and outbound prospecting across Law Enforcement, Government, and Corporate segments.
  • Ensure a seamless MQL → SQL → Opportunity hand-off process, supported by clear metrics and reporting cadence with Sales.
  • Partner with Sales to co-own pipeline creation goals and define account-based strategies that prioritise high-potential segments.
  • Collaborate with Product and Pre-Sales to align value propositions, demo narratives, and event content to customer outcomes.
  • Lead funnel reporting and performance reviews to maintain visibility on campaign ROI and SDR contribution.
  • Recruit, onboard, and coach 2 SDRs developing playbooks, cadences, and performance metrics.
  • Hire and onboard a Field Marketing Lead in North America to mirror UK execution and localise global campaigns.
  • Create scalable frameworks for marketing performance management, campaign planning, and field execution.
  • Work closely with Product Marketing to ensure consistent, value-led messaging across all customer-facing materials.

Requirements

  • Proven track record in enterprise B2B SaaS marketing, with strength in Demand Generation, ABM, and Field Marketing.
  • Demonstrated success delivering measurable pipeline growth in Public Sector and complex enterprise markets.
  • Experience building and managing SDR functions and aligning tightly with Sales.
  • Strong understanding of multi-channel campaign design, event execution, and sales enablement.
  • Hands-on familiarity with Salesforce and campaign analytics tools.
  • Excellent communication and collaboration skills across sales, product, and leadership teams.
Benefits
  • Competitive salary
  • Fully remote
  • Flexible working hours
  • Twenty-five days annual leave (in addition to public holidays)
  • Pension
  • Private health care which includes family members
  • Training support
  • Regular company meetups

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Demand GenerationAccount-Based Marketing (ABM)Field MarketingCampaign DesignEvent ExecutionSales EnablementPipeline GrowthLead QualificationPerformance MetricsCampaign Planning
Soft skills
CommunicationCollaborationLeadershipTeam DevelopmentCoachingRecruitmentStrategic ThinkingOrganizational SkillsAnalytical SkillsProblem Solving