Bitly

Website Growth Manager

Bitly

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $130,400 - $179,300 per year

About the role

  • Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals.
  • Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points.
  • Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements.
  • Develop clear hypotheses grounded in data, user behavior, and prior learnings.
  • Prioritize initiatives based on expected impact, effort, and confidence.
  • Design, launch, and manage experiments to evaluate new acquisition ideas and improvements.
  • Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis.
  • Ensure experiments meet quality and data integrity standards.
  • Maintain a structured backlog of acquisition ideas and experiments.
  • Analyze experiment results and broader site performance to extract actionable insights.
  • Translate findings into clear recommendations for iteration, scaling, or rollback.
  • Partner with the Data team to ensure accurate tracking and measurement.
  • Build recurring reporting that highlights acquisition performance and learnings.
  • Partner with Web Development to implement acquisition-related updates and experiments.
  • Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels.
  • Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution.
  • Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work.
  • Establish and maintain documentation for acquisition experiments, learnings, and best practices.
  • Build repeatable processes for intake, prioritization, execution, and reporting.
  • Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts.
  • Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization.

Requirements

  • 3–5 years experience optimizing high-volume, top-of-funnel website experiences with significant traffic and experiment velocity.
  • Strong understanding of experimentation principles and performance analysis, with demonstrated experience driving high-impact improvements in acquisition and conversion performance.
  • Experience designing and running experiments using common experimentation platforms (e.g., Optimizely, VWO, or similar tools).
  • Comfort working with analytics tools such as GA4 or similar platforms.
  • Experience working in SaaS, freemium, or self-serve, product-led growth environments.
  • Detail-oriented with strong QA instincts.
  • Ability to manage multiple initiatives in a fast-paced environment.
  • Clear communicator who can translate data into insights and recommendations.
  • Experience launching new website acquisition mechanics beyond basic page optimization.
  • Familiarity with acquisition funnels and activation metrics.
  • Basic understanding of HTML, CSS, or CMS workflows.
Benefits
  • Inclusive health, dental, and vision plans built to support diverse lifestyles.
  • Employer contribution to HSA plans.
  • Generous paid parental leave.
  • Enhanced support for reproductive health, family planning, and new parents.
  • Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services.
  • Comprehensive well-being benefits, including a reimbursement program,
  • Flexible PTO policy.
  • Impactful connections and community building through our Employee Resource Groups
  • Company-sponsored events to connect Bitizens together.
  • 401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years.
  • Stock Options.
  • Life, Short-term Disability, and Long-term Disability options.
  • Flexible workspace support provided, including home office, cell phone, and WiFi service reimbursement.
  • Coworking reimbursement for eligible employees.
  • Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages.
  • Reimbursement for professional development.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
experimentation principlesperformance analysisdata analysisHTMLCSSacquisition funnelsactivation metricsQAexperiment designwebsite optimization
Soft Skills
detail-orientedclear communicatorability to manage multiple initiativescollaborationdata translationprioritizationproblem-solvingadaptabilitycritical thinkingorganizational skills