BIS Safety Software

Copywriter

• Own Marketing Messaging Quality - ensure consistency of messaging across marketing channels, maintain clarity and discipline in how the company communicates its value, and help refine the language used to describe our platform and capabilities
• Develop a Working Understanding of the BIS Platform - write accurate and credible marketing copy, the copywriter must develop a strong working understanding of how the BIS platform functions
• Write and Develop Marketing Content - create and refine copy for a variety of marketing initiatives including Website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts and product marketing content, and email campaigns and marketing communications
• Understand the Buyer - develop messaging that reflects different customer types, different levels of buyer sophistication, and different stages of the purchasing journey
• Work Across Marketing Channels - contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides and downloadable assets, and product-focused marketing materials
• Use AI as a Professional Tool - use AI tools to assist research and content development, refine and elevate AI-assisted drafts into high-quality marketing copy

Marketing Copywriter