BioMarin Pharmaceutical Inc.

Director – Global Digital Strategy, Capabilities

BioMarin Pharmaceutical Inc.

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys.
  • Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning.
  • Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.
  • Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders.
  • Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process.
  • Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives.
  • Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
  • Manage media spend, AOR and media partner relationships, define and manage ways of working between BioMarin and agencies + media partners.
  • Embed standards and industry best practices in digital initiatives and customer journey management.
  • Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks.
  • Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE).
  • Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.
  • Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution.
  • Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
  • Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities.
  • Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.
  • Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives.
  • Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels.
  • Support the Senior Director to build robust, scalable digital playbooks, measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.
  • Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.
  • Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact.
  • Develop and manage digital budgets, digital investments, ensuring resource efficiency and maximum return on investment.
  • Drive roadmap and schedule for enabling Marketing Mix Modeling capabilities to the BU’s to inform brand & tactical planning, resource allocation and budget optimization.

Requirements

  • Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution.
  • Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.
  • Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
  • Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics.
  • Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment.
  • Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred.
  • Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.
  • Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.
  • Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges.
  • Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence.
  • Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions).
  • Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement.
  • Experience with digital transformation and change management in mid-size, matrixed organizations.
  • Strategic thinker with a results-driven mindset and a passion for digital innovation.
  • Familiarity with industry best practices and benchmarks for customer orchestration and experience design.
  • Ability to travel 10% of time (domestic and international).
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
omnichannel marketingcampaign planningcampaign executiondigital strategycustomer journey designsegmentationtargetingmarketing mix modelingdigital performance measurementdata-driven strategic thinking
Soft Skills
collaborative mindsetaccountabilitychange managementorganizational transformationresults-orientedinfluence cross-functional stakeholdersflexibilityadaptabilitystrategic alignmentsolution-oriented approach