Binnie

Digital Marketing Specialist

Binnie

full-time

Posted on:

Location Type: Hybrid

Location: Burnaby • Canada

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Salary

💰 CA$76,164 - CA$91,948 per year

About the role

  • Develop and implement digital marketing strategies aligned with corporate and business development objectives
  • Plan and execute integrated digital campaigns across social media, email, and paid channels
  • Oversee day-to-day social media activities, including content planning and development
  • Maintain and update website content to ensure accuracy, consistency, and optimization
  • Collaborate with internal stakeholders to draft compelling internal and external posts, graphics, videos, case studies, and more
  • Create, distribute, and optimize email marketing campaigns and newsletters
  • Support internal communication initiatives through the creation and distribution of digital content

Requirements

  • Diploma or Degree in Marketing, Communications, Digital Media, or related field
  • Minimum 3 years of experience in digital marketing, communications, or a related field
  • Experience managing external and internal websites, social media platforms, and email marketing campaigns
  • Ability to create or refine basic graphics and visual assets using Adobe Creative Suite or Canva
  • Knowledge of email marketing tools
  • Proficient in collaboration tools and content creation with Microsoft 365
  • Knowledge of SEO, analytics, digital performance metrics and page optimization
  • Strong written and verbal communication
  • Ability to collaborate and build positive working relationships across teams
  • Exceptional ability to manage multiple competing demands and meet deadlines consistently
  • Experience in professional services or the AEC industry is preferred
Benefits
  • Education, mentoring, and growth opportunities
  • Employee Resources groups like Young Professionals and RISE
  • Mentoring programs
  • Participation in Binnie Banters speech club, Movember, or book club
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingemail marketingSEOanalyticsdigital performance metricscontent planningcontent optimizationgraphic designwebsite managementsocial media management
Soft Skills
written communicationverbal communicationcollaborationrelationship buildingtime managementdeadline managementcreativityadaptabilityproblem-solvingorganizational skills