Binance

Business Development Manager, VIP – Institutional Growth

Binance

full-time

Posted on:

Location Type: Remote

Location: United Arab Emirates

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About the role

  • Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors
  • Own a regional volume target and track performance against spot market share metrics vs competitors
  • Identify and work with internal teams to design incentive structures or campaign responses
  • Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context
  • Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
  • Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes
  • Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals
  • Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions
  • Run small-scale pilots with anchor clients to test product iterations before broader rollout
  • Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges
  • Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them
  • Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

Requirements

  • 5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility
  • Track record of growing trading volume or AUM at the account or segment level, can speak to specifics
  • Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity
  • Operates effectively in ambiguous, fast-moving environments without a detailed brief
  • Clear, direct written communication briefs and proposals that don't need heavy editing
  • Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments (Strong Advantage)
  • Familiarity with institutional margin products, lending structures and products (Strong Advantage)
  • Regional market depth in SEA, MENA, Korea, or CEE (Strong Advantage)
  • Existing network of institutional or VIP-tier trading counterparties (Strong Advantage)
Benefits
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trading volume growthAUM growthexchange mechanicsVIP tier structuresmaker/taker fee dynamicsliquidity behaviourinstitutional margin productslending structures
Soft Skills
client-facing responsibilityclear written communicationability to operate in ambiguityrelationship buildingcompetitive intelligence