Big Cartel

Chief Marketing Officer

Big Cartel

full-time

Posted on:

Location Type: Hybrid

Location: Remote • Utah • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Architect and leader of our integrated growth engine
  • Unify Demand Generation, Brand & Partnership Marketing, Lifecycle Marketing, and Product Marketing into a cohesive strategy
  • Orchestrate growth across a three-stage continuum
  • Lead the strategy for paid, organic, and social channels
  • Optimize our web properties to convert high-intent traffic into users
  • Collaborate with Product to drive transition from free tiers to paid subscriptions
  • Establish a rigorous testing culture and attribution models

Requirements

  • 20+ years of demonstrated ability to lead through influence
  • Partnering with Product, Engineering, and Data teams to execute complex, multi-stage growth initiatives
  • Able to move from high-level strategy to the tactical oversight required to ship integrated campaigns
  • Systems thinker who bridges the gap between high-level vision and tactical execution
  • Successfully led a marketing organization within a high-volume, self-serve SaaS or B2B2C marketplace
  • Proven track record of optimizing customer journeys
  • Deep fluency in growth accounting and attribution
  • Comfortable steering a data-informed organization where decisions are validated by experimentation, testing and ROI
  • Champion for the independent creator with emotional intelligence to translate that into an authentic brand voice
Benefits
  • Highly competitive salaries
  • The standard stuff: matching 401(k), insurance (medical, dental, vision, life)
  • Fully remote workplace (before it was cool) - work from anywhere in the United States
  • Flexible work and time off (producing good work matters more than the specific schedule you keep)
  • Paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth accountingattribution modelscustomer journey optimizationintegrated campaignsdata-informed decision makingtesting cultureSaaSB2B2C marketingdigital marketing strategymulti-stage growth initiatives
Soft Skills
leadershipinfluencecollaborationsystems thinkingstrategic oversightemotional intelligenceauthentic brand voicetactical executioncommunicationpartnership building