Big Cartel

Chief Marketing Officer

• Architect and leader of our integrated growth engine
• Unify Demand Generation, Brand & Partnership Marketing, Lifecycle Marketing, and Product Marketing into a cohesive strategy
• Orchestrate growth across a three-stage continuum
• Lead the strategy for paid, organic, and social channels
• Optimize our web properties to convert high-intent traffic into users
• Collaborate with Product to drive transition from free tiers to paid subscriptions
• Establish a rigorous testing culture and attribution models