Betco Corporation

Sales

• Lead and execute strategic and tactical service for Betco’s Laundry and Warewash business
• Provide technical support for Laundry and Warewash equipment
• Conduct product and technical training for internal and external teams
• Achieve annual revenue plans and support sales execution

National Sales and Service Director

• Achieving the annual revenue plan across a national territory through virtual and strategic selling
• Aligning with the overall corporate strategy of market penetration
• Driving national end-customer demand and supporting distributor growth
• Managing a portfolio of national and strategic accounts
• Reviewing sales penetration across key product categories
• Achieving annual distribution and end-customer sales targets
• Partnering with Regional Sales Directors and Field Sales Support teams
• Developing strategic growth plans with distributors
• Implementing pricing strategies and contract management for distribution partners
• Executing promotional programs provided by the marketing team
• Utilizing CRM to track sales activity, customer interactions, and competitive insights

National Sales and Service Director

National Sales Manager