Betco Corporation

Digital Marketing

• Build and scale a modern, data-driven marketing engine at Betco.
• Own demand generation, digital strategy, content execution, and marketing performance.
• Lead the transformation of branding and digital capabilities into a high-performing growth function.
• Partner with Sales and Product Management to align marketing strategies with revenue objectives.
• Establish a scalable content and demand engine that drives engagement, pipeline, and brand strength.

Director, Growth – Digital Marketing

Growth Marketing

• Reporting to the Executive Vice President of Sales, is a high-impact leadership role responsible for driving enterprise-wide growth initiatives, identifying new market opportunities, and accelerating revenue performance.
• This role blends strategic thinking, data-driven decision-making, and cross-functional leadership to unlock sustainable growth across products, channels, and customer segments.
• Develop and lead the company’s long-term growth strategy aligned with organizational goals.
• Identify and prioritize new revenue streams, market expansions, and business opportunities.
• Drive top-line revenue growth through innovative go-to-market strategies.
• Establish and monitor KPIs, dashboards, and growth metrics to track performance.
• Champion customer-centric growth initiatives across the organization.
• Collaborate with Sales, Marketing, Product, Finance, and Operations to align growth initiatives.
• Foster a culture of testing, learning, and continuous improvement.

Senior Director of Strategic Growth

Sales

• Lead and execute strategic and tactical service for Betco’s Laundry and Warewash business
• Provide technical support for Laundry and Warewash equipment
• Conduct product and technical training for internal and external teams
• Achieve annual revenue plans and support sales execution

Director, Growth – Digital Marketing

Senior Director of Strategic Growth

National Sales and Service Director