Bespoke Post

Growth Marketing Strategist

Bespoke Post

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $70,000 - $85,000 per year

About the role

  • Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets.
  • Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies
  • Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings.
  • Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys).
  • Build Out Tactical Testing Agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization.
  • Report, Forecast, and Align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership.
  • Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns.
  • Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.

Requirements

  • 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.
  • Deep hands-on expertise with Meta and Google
  • Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.
  • Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.
  • Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
  • Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution
  • Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans.
  • Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingA/B testingattributionincrementalitydata analysisbudget managementlanding page optimizationcampaign managementcross-channel marketinggrowth strategy
Soft Skills
analytical rigorcross-functional collaborationcommunicationproblem-solvingownership mindsetcreativitystrategic thinkingadaptabilityleadershipinitiative